Recommendation & Analysis for

Venture
Business Analytics | PGDM 2015 | Term IV

PROBLEM
STATEMENT

The objective is to measure customer satisfaction with a food

delivery venture at college
Also, to recommend the venture on the target segment and build
the right perception map regarding the customer.

 Dependent Variable
Customer Satisfaction
Customer Recommendation

Independent Variable
Product Quality
Temperature

VARIABLE
DESCRIPTION

Taste
Condition

Timeliness
Delivery Time
Ordering Time

Ease of Ordering
Ease of Delivery
Ease of Ordering
Staff Behavior
Ease of Payment

 CUSTOMER SATISFACTION:
Logistic Regression-SPSS
Using the Dependent Variable Customer Recommendation

Structural Equation Modelling- AMOS

PREDICTIVE
MODEL

To form recommendations for the venture

RECOMMENDATIONS:
RFM Analysis-SPSS
Analyzing the right category & segment of customer to target

Correspondence Analysis-SPSS
To achieve the optimum perception map regarding the brand and its
services offered.

DATABASE

The data for SEM & Logistic Regression will be collected through
survey i.e. Primary Data Collection
Data for RFM & Correspondence Analysis will be extracted from
historical database of venture

Thank You
10 Sep2104