CONTENTS

Contents
Abstract
Introduction
1.0 Introduction
1.1 Background
1.1.1.Defining brand switching
1.1.2 Types of brand switching
1.1.3 Brief View of Factors Inducing Brand Switching
1.1.4 Brand Switching in Telecommunication Industry
1.2 Rationale of study
1.3 Aims and Objectives of Research
1.4 Research Questions
1.5 Scope and Significance of Research
1.6 Research Structure
Literature Review
2.0 Introduction
2.1 Defining Brand Switching
2.2 Factors Related to Brand Switching
2.2.1 Switching Cost
2.2.2 Price
2.2.3 Service Quality
2.2.4 Trust
2.2.5 Other factors
2.3 Brand Switching and Loyalty
2.4 Summary of Literature Review
Research Methodology
3.0 Introduction
3.1 Defining Research
3.2 Research Approach
3.3 Research Methods
3.4 Data Collection Techniques
3.4.1 Types of data
3.4.2 Primary data collection techniques
3.4.3 Primary and secondary data collection tools
3.4.4 Questionnaire design
3.5 Method of data analysis
3.6 Summary of chapter
Data Presentation
4.0 Introduction
4.1 General Information
4.1.1 Age
4.1.2 Gender
4.1 3 Types of cellular connection
4.1.4 Types of cellular network
4.1 5 Period using the current cellular network
4.1.6.Using more than one SIM at a time
4.1.7 Reasons for choosing the cellular networks
4.1.8 Monthly expenses on mobile phone
Conclusion
5.1 Introduction
5.2 Conclusion
5.3 Recommendations
References
Appendix

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