Motuu

When is a qualitative research methodology appropriate?

1.

Why is more coverage better for manufacturers of convenience goods? Pg(112, Marketing
Channels)
What is intensive distribution and why do downstream channel members dislike it?

2.

What is global branding and what are internet brands? (Strategic marketing, 284)
Give some brand leveraging strategies? (Strategic marketing, 284)
3. What are the differences between Physical and Perceptual positioning? (Marketing Strategy, 157)
What are some determinant attitudes for positioning? (Marketing Strategy, 160)
4. What are limit pricing and decoy pricing strategies?
What are the nine-laws of price sensitivity? (http://en.wikipedia.org/wiki/Pricing_strategies)
5.

What is the process of conducting a market research?

(http://www.sannams4.com/?page_id=1849)
When are both quantitative and qualitative research methodologies appropriate?
(http://www.answersresearch.com/faq.php)

Chutkan
1.
2.
3.

4.
5.

What is channel conflict and how to measure it? (Pg 229, Markeing Channels)
Major sources of conflict in marketing channels?
What is customer relationship management and what are its levels?
Why is CRM important?(Strategic Marketing, 216)
What are Miles and Snows business strategies for intended rate of product market
development?(Marketing Strategy, 63)
How do competitive strategies differ from one another?(68)
What are some challenges in managing brands? (Strategic marketing, 268)
What is brand identity? Expand on several brand identity options. (Strategic marketing, 278)
What are various roles of pricing? (Strategic Marketing, 320)
Give 5 examples of objectives that you can achieve through effective pricing?

http://cws.cengage.co.uk/hoffman/students/mcqs.htm