Regulations and considerations

What I can do:

Mark about the allergy advise

The beauty of a woman can be used but not overly exposed
Can have a narrative
Brightly mannered
Show safety within the advertisement.

What I cant do:

Use sexual imagery throughout the advertisement

Cannot use swear words throughout the advertisements
Cannot be racist
Cannot be sexist
Cannot show any smoking

The reason I have to take these into consideration is because I need to have a full understanding of
what is allowed throughout my full advertisement.

3.4.1 the main characteristics of the product

the price of the advertised product, including taxes, or, if the nature of the product is
3.4.3 such that the price cannot be calculated in advance, the manner in which the price is
calculated
the arrangements for payment, delivery, performance or complaint handling, if those
3.4.5
differ from the arrangements that consumers are likely to reasonably expect
3.4.6 that consumers have the right to withdraw or cancel, if they have that right
3.27 Marketers must make a reasonable estimate of demand for advertised products.
Marketing communications must not mislead consumers by omitting restrictions on
3.28.3
the availability of products; for example, geographical restrictions or age limits.
Marketers must monitor stocks. If a product becomes unavailable, marketers must,
3.29 whenever possible, withdraw or amend marketing communications that feature that
product.
Marketing communications addressed to, targeted directly at or featuring children
5.1
must contain nothing that is likely to result in their physical, mental or moral harm:
All of the above has been received from http://www.cap.org.uk/Advertising-Codes/NonBroadcast.aspx the original site for ASA CAT