Hamel we, vido t auc f Optimizing an Advertising Campaign Math 1010 titer ediate Algebra Group Project Background Information: Linear Pray isa technique used lor optimization ata real-world situation, Examples of optimization include mi 1g the Number of items that ean be manufactured or minimizing the cost of production, ‘The equation that represents the quantity to be optimized is ealled the objective function, since the objective of the process is to uptimize the value. In this project the objective is to maximtize the number ef people who will be reached by an advertising eampaiga, in The objective is subject to limitations or constraints that are represented by inequalities. Limitations on the number of items that ean be produced, the number of hours that workers are available, and the amount of land a farmer has for erops are examp! ints that ean be represented using inequalities. Broadcasting an infinite number of advertisements is not a realistic goal, In this project one af the constraints will be based on an advertising budget. Jes of ee Graphing the system of inequalities based on the constraints provides a visual represeatation of the possible solutions to the problem. If the graph is a elosed region, it ean be shown that the values that optimize the objective function will occur at one of the "comers" of the region. ‘The Problem In this project your group will solve the following situation 1g aulvertisementy on the A Local business plans on advertising their new product by purehasi radio and on TV, ‘The business plozis to purehase at least 60 total adls and they want to have at Jeast twice as many TV ads ay radio ads. Radio ads cost $20 each and TV ads cost S80 each, ‘The advertising budget is $4320. It is estimated that each radio ad will be heard by 2000 wh type of ad should be listeners and cach TV ad will be seen by 1500 people, How many of ea purchased to maximize the number of people who will be reached by the advertisements? Modeling the Problem: Let be the number of radio ads that are purchased and ¥ be the number of TV ads. 1. Write down a linear inequality for the total number of desired ads 2. Write down a linear inequality for the eost of the ads 20x + QO3. Recall that the business wants at [east tice as many ‘TV ads as radio ads, Write down a lines 4. There are two more constraints thal Must he net wequalty that expresses this tet “These relate to the fet that there cannot be negative numbers of advertisements. Write the two inequalities that model these consteaints: x20 y2o adver Pow) = Nest. waite down the funetion tor the number of people that will be exposed to the ements. This is the Objective Function for the problem. You now have four linear inequalities and an objective function, These together deseribe the situation. This combined set of inequalities and objective function make-up what is known mathematically ay a Yinear programming problem. Write all of the inequalities and the objective function together below. This is typically written as a list of constraints, with the objective function last, (UWrite the four lineur inequalities in slope-intercept forn: when possible.) 2 ye-dya sa 2 3 yz1x 4 290 12 re AWAY (une r Comerting \ 09 yr -X too 44 Q0u 4432 80 60 \ 4axt yt ’ \ AN a (ntercoprTa section of all five inequalities on 6, To solve this problem, you will need to graph the inte one commen YY pkine, De this on the grid below, Lave the bottom Tell be the origin, with the horizontal axis representing, Vand the vertical axis representing ¥. Label dhe axes with what they represent ancl label your lines 2s yoxe geaph them, yz +xteoAny (X, y) point in the regi will meet all the requirements of the raph is called the fe corresponds to anher of radia and TV ads th prob posed! (0 the ds will eveur her of people However, the viltes that will corners. Find the equations, Be sure to show all of vou work aul label the (x, ») coos caph, Gurren UG (20,40) COUNEY TWO (8, Corner three (24.4%) o e166 y ty ~ 1. yaa 94 ys xrad eat or | . 1 aX" 4x4 4 DAs -N1 00 Xr oO= ~avist ye a8 ye ay 4-0 14-0 ax 4K ox- 00 2 t a3 aN “6 . S44 . 4 x29 yaad) Ys Le as 8 \we24] yas FR Bl ys -ar00 (yr) Wes - the number of people who are exposed 10 8. To find which number of radio and TV ads witl mv the business advertisements, evaluate the objective fianetion P for each of the vertices you fox Shove yor work Corner ONG (20,49) COME 1110 (® ) COUNT WEE C24, 42) 2,000 (20)4 15.00 (40) €- 2000(9)t (soo(s2) P= 21000(74)1 1500(49) 4000 t Oa,o i000 ©, 000 16,000 + 7,000 4%,d00 + 72,060 f 180, 090 P= 94,000 120,000 MINIMAM MAXIMUM 9, describing how many of cach type of advertisement should be purchased and what is: miber of pepe who will be expos to the a FUCCHOSG 24 yadio ¢ Ind 4} Fovetcien add TOSI WY ME DION IAIT VHA lod Waste. Wo,ond And STAN. wath the #Asco badseT