Professional Documents
Culture Documents
Consumer Perception About 4 Wheelers
Consumer Perception About 4 Wheelers
Gender:
Occupation:
b) 18-25
c) 25 to 35
d) above 35
b) 2 to 3
c) 3-4
d) above 4
3. Which of the following best identifies your house hold annual income?
a) Below 100000
b) 100001 to 200000
c) 200001 to 500000
d) Above 500001
b) Maruti Suzuki
d) Mahindra
e) Any other
b) Office going
d) Other purpose
6. How come you know about that brand? (Can make more than one)
a) T.V.
b) Newspaper
c) Dealer effort
d) World of mouth
e) Internet
f) Any other
7. Rank the following in order of influence you purchase a car? (1-6, max. 1 least. 6)
a) Brand image of the product [ ]
b) Price [ ]
c) After sales service [ ]
d) Quality and feature of product [ ]
e) Easy availability [ ]
f) Money value [ ]
b) Friends
d) Spouse
e) Other
c) Yourself
b) Body build
c) Style
d) Robustness
e) Price
b) Mileage
c) Security features
d) Any other
b) Near by dealer
c) Online
d) Any other
13. How much you satisfied with the after sales service of four wheeler companies?
a) Highly dissatisfied
b) Dissatisfied
d) Satisfied
e) Highly satisfied
15. Which companys car do you prefer for buying in future and why?
a) Hyundai
c) TATA
b) Maruti Suzuki
d) Mahindra
e) Any other