Role of 6 Ms of the Digital Marketing Campaign

SUBMITTED BY :
MANCHITWAN JAUHAL B14087
KESHAV SRINIVAS
B14083
YAKSHIT JAIN
B14122

a) Planned spend across touch points :

(media, print, television, internet & radio)

4500 Cr

b) 15000 hoardings at Strategic Points

across major Indian urban cities

2500 Cr

c) 50 top National and Regional Newspapers

(4-5 Ads Daily for the whole election process)

500 Cr

d) Advertising budget for Magazines and

other related print media

150 Cr

MARKET

MISSION

MESSAGE

MEDIA

MEASURE

a) 2000 spots a day across Hindi, English and

news, entertainment and sports channels
(popular spots : 80,000 for 30 seconds)

1000 Cr

b) Stand alone budget spend on the T20

Cricket World Cup in India

150 Cr

c) Online and Radio budget

35 Cr

MARKET

MISSION

MESSAGE

MEDIA

MEASURE

MARKET

MISSION

MESSAGE

MEDIA

MONEY

Followers

MARKET

MISSION

MESSAGE

MEDIA

MONEY

MARKET

MISSION

MESSAGE

MEDIA

MONEY