McKenzie S.

Martin
901-828-6061 w 2600 Ann Baker Furrow Blvd Knoxville, TN 37916wmmarti81@vols.utk.edu

WORK EXPERIENCE
WBIR- TV Channel 10, Knoxville, TN
Promotions/ Social Media Intern

January 2015

Scripps Networks Interactive, Knoxville, TN

Corporate Social Responsibility Intern

September 2014- December 2014

Researched interactions on social media platforms pertaining to Volunteer Day 2014

Organized internal merchandise and distribute to different visitors
Compiled various documents relating to: United Way Campaign, Great Garage Sale
Frequently updated donation request forms on SharePoint company website
Acted as liaison for Columbia Chamber of Commerces Inaugural Leadership visit
Played role in planning of The Great Garage Sale by: pricing of items, booking talent, organizing volunteers,

The Volunteer Channel, Knoxville, TN

Executive Producer: TVC Greek Corner, TVC Hot Topics, TVC News

Execute all aspects of weekly shows: content, production, management

Educate students on all studio equipment
Create packages for shows in various categories including: news, entertainment, weather
Act as spokesperson to promote involvement around campus
Managed content for Facebook page
Currently serve as President

UT TODAY, Knoxville, TN
Reporter

January 2014 May 2014

Produced packages for weekly newscast which aired on WBIR Channel 10

Researched stories for show tailored towards social media and its growth
Assisted with decision-making of how to stack the show
Operated audio booth during shooting of show including management of studio equipment

WBIR- TV Channel 10, Knoxville, TN

News Intern

August 2011 - Present

September 2013 December 2013

Produced VOs and SOTs for Saturday evening news

Assisted in writing of scripts and prompt scripts during the show
Edited NBC syndicated teases using Edius
Created stories for WBIRs website

EDUCATION
The University of Tennessee, Knoxville

May 2015

Bachelor of Science in Communication and Information, Major Journalism and Electronic Media

ACTIVITIES
Zeta Tau Alpha Fraternity

August 2012 - Present

Serve as the Historian and run all aspects of social media: Facebook, Twitter, Instagram, Website
Collaborate with photographers on attending different social functions including composite day
Produce weekly videos on various aspects of sorority

Proficient in Macintosh, Windows, Final Cut Pro, Edius, Basecamp, AP Style, Microsoft Word, Excel, PowerPoint,
Facebook, Twitter, Instagram, Vine, Youtube, Vimeo, Pinterest , WordPress, Audacity, iMovie, YouTube, SharePoint,
Sysomos, Prezi
Knowledgeable in Photoshop, Avid

SKILLS