NIKON

Corporation

Japan

(Parent

Company)

NIKON

Distributor

( )

( )
NIKON
Visual
Merchandise
Distributor () NIKON Corporation Japan

Authorized

Dealers

NIKON Corporation
Japan
Parent Company

Niks Thailand
(Distributor)

Authorized
Dealers

Customer

Channel levels
Two level channel

NIKON Corporation
Japan
NIKs Thailand
Authorized Dealers

NIKs Thailand
Authorized
Dealers
Customer

Minimum
Order
10,000
12,000
19,500

7,500

500

19,500

32,500-35,000

13,000-15,500

32,500-35,000

46.900

11,900-14,400


1. DSLR D7000 (Mid-range Level)

1.1 ( Spatial Convenience)
Authorized

Dealers

Superstore Stand

alone

shop

( IT)


Department (Plaza)
1.2 (Service Backup)
Authorized Dealers
(Distributor) ( 7 )
24 ( )
Dealers

2.



3.
3.1

NIKON

Corporation

Japan

(Exclusive Distributor)
( ) Authorized

Dealers

Dealers Inventory

3.2
3.2.1 (Price Policy) (Conditions of Sale) :
( )

500 32,500

500 Order Authorized Dealers

500
34,000 35,000 ( )


Authorized Dealers ( )
Authorized Dealers


3.2.2

(Distributors

territorial

rights)

Authorized
Dealers

Distributor

Amazon

3.3
3.3.1

3.3.2 : Product
Training (Authorized Dealers) Brand NIKON

3.3.3

NIKON

DSLR

3.4 (Evaluating Channel Members)
NIKON Corporation Japan
Brand

Brand
Dealers

3.5
Push

Strategy:

NIKON DAY 1000
0% 10

NIKON DSLR D7000

Authorized Dealers
(Department Store), Superstore
Category

Killer

Power

buy

Dealers

Shop

Stand

Specialty store
Department Store

Superstore
Category Killer

Specialty Store

alone


(Levels
of Service) Full Service :
Super Store, Category Killer Specialty Store
Digital DSLR D7000

( )



NIKON CORPORATION JAPAN DSLR D7000
Distributor

Canon

DSLR

D7000

Authorized
DSLR

D7000

Dealers