The study explores factors affecting alumni relationship- its beginning, maturing and

sustenance over time in a positive engagement between alumni and the B-School
Alumni engagement with B-school could be attributed to the overall experiences of an
individual during his time with B-school. It is also observed that that a B-School which makes it
a habit to value its alumni from start sets up a trend for the upcoming batches to develop
relationships with the students and campus.
Alumni association events held annually is perceived to be a great platform for increasing
alumni engagement. Such events provide opportunities for alumni to interact with the
students, share their experiences and build relationships. Events like Alumni reunion helps a lot
for the purpose.
There is a mutual interest for both Alumni and B-schools for establishing a relationship. Looking
form B-Schools of the factors they perceive are important for alumni interactions could be that
an alumni doing well in his career may provide referrals for hiring students from Campus,
donating funds to institution. Similarly an alumni just passed out may vouch for B-schools
contact in industry for switching jobs.
Factors like how successful the B-school and the individual are in their respective fields also
forms the basis of their relationship. Association and accreditation with international
universities, students exchange programs also add up to the status of the B-school which
pushes Alumni to continue engagement with the college.
Apart from this various other factors like Personal and shared journey of an individual also play
an important role in determining the relationship among them.

Gathering data from various alumni based portals like Alumni community on social networking sites like
Facebook, Google plus, Linked In etc is a very good measure to understand the nuances of this study