Why give gifts?

Visit the best bakery in the world (Poilane, on rue de

Cherche Midi in Paris) and the generous women at the
counter will ply you with butter cookies. “Take another,”
they offer.

Surely that can’t help the bottom line. That’s a lot of cookies.

First and foremost, the people who work at Poilane are

artists. They are far more worried about baking an incredible
loaf of bread and spreading the word about their craft than
they are about wringing another franc or two out of the
bottom line.

The more they focus on change, on art and on joy, the more
money they make.

Funny how that works.

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