\NBOUND MARKETING
Ce CL eens
opportunity for creativity.
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Eater ese ie arn)
eget ena eae)
‘outposts, content is the conversation
Er eee eer)
ene ae Rey
Pee rece ur id
EXPLORATION
Publishand promote your Key Measures:
content, allow sharing to. Fans / Follawers
other outposts, networks a Visitors
and syndicate. Draw people — i Inbound Links
to your content hub...
Key Measures:
Be worth finding - your
content hub needs to be Time on site
relevant, inspirational, us ™ Shares f comments
roblem solving and eam you _/ kes
le 2 ‘ Leads / Lead
permission to sellin the future ees
E-commerce process, Captilalise on marketing invest- Key Measures:
Product, price ment, develop re-marketing and Orders
and promotion email automation to ensure Revenue
relevance at buyer stage and drive Average Order
repeat sale Value
Customer Thvilled customersare key to social ‘Key Measures:
media marketing, social proof, repeat Repeat Purchase
aayocacy, soles and referral, Start your marketing (Lifetime Value)
here! Referral
2 F Smart
FIRST1® ° Ort