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\NBOUND MARKETING Ce CL eens opportunity for creativity. Cen gco ie ae a) Eater ese ie arn) eget ena eae) ‘outposts, content is the conversation Er eee eer) ene ae Rey Pee rece ur id EXPLORATION Publishand promote your Key Measures: content, allow sharing to. Fans / Follawers other outposts, networks a Visitors and syndicate. Draw people — i Inbound Links to your content hub... Key Measures: Be worth finding - your content hub needs to be Time on site relevant, inspirational, us ™ Shares f comments roblem solving and eam you _/ kes le 2 ‘ Leads / Lead permission to sellin the future ees E-commerce process, Captilalise on marketing invest- Key Measures: Product, price ment, develop re-marketing and Orders and promotion email automation to ensure Revenue relevance at buyer stage and drive Average Order repeat sale Value Customer Thvilled customersare key to social ‘Key Measures: media marketing, social proof, repeat Repeat Purchase aayocacy, soles and referral, Start your marketing (Lifetime Value) here! Referral 2 F Smart FIRST1® ° Ort

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