Nature of the decision: The decision makers must analyze the nature of the

decision whether regarding its urgency, relevant or irrelevant, impact of decision

on business etc.. The researchers must have this on mind as this can have an
instant effect on the growth of the company.

Value of research: Good decision in a company must have considerable value.

Good decision is possible only with the help of good research.. The manager must
have clear budget for research activities and corresponding gain of company on
spending the cost on research.