Marketing Research - Assignment -2

1. Discuss the challenges in designing marketing mix strategies for a small sized car
priced at Rs.1 Lac for the Indian market.
2. Identify and name any three products of your choice where both the brand name
and packaging has largely contributed to their success. In the light of the above
discuss the strategic importance of Branding and Packaging as tools for pull
strategy.
3. What is Marketing Research? Discuss its scope in accomplishing the marketing
goal of profit maximization set by the firm. Explain with suitable examples.

4. You are assigned the task of introducing a herbal tooth paste both in the urban and
rural markets. Suggest and chalk out a detailed plan of the proposed launch in the
market place.