Marketing

Management

Marketing is an organizational function to create a appropriate

stimulus in order to get desire response.
It is a set of processes for creating, communicating, and delivering
value to customers and for managing customer relationships in
ways that benefit the organization and its stakeholders

Simple Marketing System

Communication

Goods/services
Industry

Market

(a collection
of sellers)

(a collection
of Buyers)
Money

Information
2

Its like Creating appropriate stimulus in order to get

desire response

Stimulus

Filter

Response

The 4 Ps & 4Cs

Convenience

Marketing
Mix

Place

Product

Customer
Solution

Price

Promotion

Customer
Cost

Communication

What is filter

These 4 Ps & 4Cs worked as a filter. Stimulus creation also

depend on below points.

When to create
Type of stimulus
How to create
Where to create

Response

Its a feedback of customer.

In order to get desire response customer must be
satisfied by services or product offered.
It also help to suitable change in filter