Search Engine Optimsation Report

Rooi.com
Oct 01, 2014 - Oct 31, 2014
Simon Fryer
CandidSky

Search Engine Optimsation Report

Oct 1, 2014 - Oct 31, 2014

The KPIs are compared to Sep 01 - Sep 30

330

+ 72%

SESSIONS

TRANSACTIONS

ALL WEB SITE DATA

2.73%

2,444

+ 800%

REVENUE

ALL WEB SITE DATA

44.24%

+ 424%
25%

ECOMMERCE CONVERSION RATE

ALL WEB SITE DATA

+ 5455%

ALL WEB SITE DATA

+ 4%
40%

BOUNCE RATE
ALL WEB SITE DATA

HISTORICAL TABLE (ORGANIC)

ALL WEB SITE DATA

Month

Sessions

Transactions

Revenue

September, 2014

192

44.00

October, 2014

330

2,444

522

10

2,488

MEDIUM PERFORMANCE
ALL WEB SITE DATA

Medium

Sessions

Transactions

Revenue

(none)

688

145.00

organic

330

2,444

referral

329

86.00

cpc

259

1,606

13

2,675

SESSIONS

ALL WEB SITE DATA

100

50

0
2014-10-02
2014-10-06
2014-10-10
2014-10-14
2014-10-18
2014-10-22
2014-10-26
2014-10-30
2014-10-04
2014-10-08
2014-10-12
2014-10-16
2014-10-20
2014-10-24
2014-10-28

(none)

Organic

referral

CPC

SOURCE / MEDIUM PERFORMANCE

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Search Engine Optimsation Report

Oct 1, 2014 - Oct 31, 2014

SOURCE / MEDIUM PERFORMANCE

ALL WEB SITE DATA

Source / medium

Sessions

Transactions

Revenue

(direct) / (none)

688

145.00

google / organic

330

2,444

google / cpc

259

houzz.co.uk / referral

49

m.facebook.com / referral

43

facebook.com / referral

41

34.00

t.co / referral

33

gtmetrix.com / referral

30

rooi.boostmysale.com / referral

30

boostmysale.com / referral

21

1,606

13

2,675

LANDING PAGE PERFORMANCE

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Search Engine Optimsation Report

Oct 1, 2014 - Oct 31, 2014

LANDING PAGE PERFORMANCE

ALL WEB SITE DATA

Landing page

Sessions

Bounce rate

130

24.62%

/categories_landing/bedroo
m

25%

/categories_landing/vintageinspired

28.57%

/product/culti-decor-500ml-

100%

/product/essenza-gitteduvet-cover-pillowcase-setmulti-coloured-block-print

40%

/product/belledorm-540tcegyptian-cotton-

75%

/product/culti-decor-500mlroom-diffuser_3

50%

/product/culti-stile-scentedsachets_2

100%

/product/desigual-margarita-

50%

75%

330

44.24%

room-diffuser_2

contemporary-plain-singleduvet-cover-set-in-whitewith-satin-stripe-and-buttonfastening-137cm-x-198cm

duvet-cover-pillowcase-set
/product/essenza-boazduvet-cover-set-pillowcaseset-blue-tropical-print

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