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JUGAAD

INNOVATION
DARSHAN HAZARE - B 14
AMARPREET KOHLI - B 23
AJAY SINGH
- B 45

Threat of new entrants:

Raw material cost disadvantage


No entry barriers
Profitability margin
Economies of scale

Bargaining power of supplier

Cheap Raw material is the heart of product,


suppliers may take advantage of that

Intensity of Competitive Rivalry


No major competitor
Low fixed costs
Highly differentiated product
Low exit barriers
The above all indicate that all indicate
that the Porter intensity of rivalry
among existing firms is low.

Threat of substitute

Buyer switching cost


Price performance of self wash of utensils

Bargaining power of buyer

Degree of dependency on existing method of


washing utensils.

Dynamo charger
Rechargable batteries

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