INNOVATION DARSHAN HAZARE - B 14 AMARPREET KOHLI - B 23 AJAY SINGH - B 45
Threat of new entrants:
Raw material cost disadvantage
No entry barriers Profitability margin Economies of scale
Bargaining power of supplier
Cheap Raw material is the heart of product,
suppliers may take advantage of that
Intensity of Competitive Rivalry
No major competitor Low fixed costs Highly differentiated product Low exit barriers The above all indicate that all indicate that the Porter intensity of rivalry among existing firms is low.