2015

01

15

IX Survey
3

14 From TV to Total Video

2015

01

15

IX

2015

01

15

2014

2015

01

15

12

19

22

2,348

(70.2%)

(50.9%)
(48.6%)
(33.3%)

2015

01

15

2014

(70.2%)
(31%)
(29.5%)
(28.9%)
2015

01

15

(15.6%)
(7.8%)
(5.3%)

(50.9%)

35-39

(41.5%)

(48.6%)
(44.2%)

40
(40.5%)
(38.7%)
2015

01

15

19

(33.3%)
(22.2%)
(20.6%)

2015

01

15

(65.6%)
40

27.3

14

2015

01

15

14

2014
1000

2014

2015

01

15

(24.8%)
(31.2%)

(15.9%)

34
(15.1%)

(28.4%)

35
(19.6%)

2015

01

15

40

40


(50.9%)
(40.5%)

(44.2%)

(48.6%)
(33.3%)

2014

2015

01

15

(IX Survey

CyberPanel
12

2014/12/19 2014/12/22
N=2,348
95%
2.02%

2014

2015

01

1167

49.7%

1181

50.3%

19

306

13.0%

20-24

177

7.5%

25-29

175

7.5%

30-34

216

9.2%

35-39

217

9.3%

40

1257

53.5%

1060

45.2%

620

26.4%

668

28.4%

15

11

From TV to Total Video

2015

01

15

OTT(Over-The-Top)

OTT

comScore

2015

01

15

Total Video

Total Video

App

Total Video
1.
2.
3.
4.
5.

2015

01

15

Total Video

comScore

comScore

comScore

2015

01

15


Total Video

Total Video

Total Video

2015

01

15

#1

comScore

)
(incremental
49%

reach)
5.8%

1%

(incremental reach)
16%

2015

01

15

(Incremental Reach)

(
14

2015

01

15

)
12.2

#2

GRPs

GRPs

GRP

2015

01

15

GRPs

comScore

25
46%

11
25

18-34

2015

55%

01

15

15

ROI

#3

GRP

comScore

GRP
GRPs

2015

01

15

(r = 0.873)

GRPs
100 GRPs
47%
100GRPs
100 GRPs

100 GRPs
1.8

1.4

12
GRP

2015

01

15

#4

18-34

48%

YouTube Netflix Hulu

2015

01

15

18
45-54

2015

01

15

Total Video

Total Video

2015

01

15

marcom@insightxplorer.com