DATE:-

Sample Questionnaire
Objective: - To understand the prospect of market penetration of Mazaa in Kerala.

Demographics

a.
b.
c.
d.
e.

Shop name:Owner name:Place:Phone number:Retailer:-

Whole sale

Supermarkets

Bakery

QUESTIONS
Classified - Internal use

E&D

1) Are you selling juices?

Yes

No

2) Which Mango drink is most preferred by the customers?

Mazaa
Slice
Fruity
Maa
Others
3) Among the following brands of HCCBPL, which do you sell in your shop?
Brands

Company
HCCBPL

Tetra
Pack

Pet
bottles

Glass
bottles

Minute maid
Maaza

4) What induces you to buy HCCBPL products?

Price with quantity
Health drink
Status symbol
Taste
Variety

5) Which type of packaging is preferred in Mazaa?

RGB

Pet bottles

Reason:-

6) Which pack do you consume the most?

400ml

600ml

1.2L
Classified - Internal use

Tetra pack

7) Which age group prefers Mazaa the most?

School children
Travelers

College students
Regular customers

Retailers

8) How frequently do you order for the product Mazaa?

Daily

Weekly

Once in a month

9) Rank the following HCCBPL products according to taste and preference?

Mazaa
M.M Orange Pulpy
M.M Apple Juice
M.M Mango Juice
M.M Nimbooz
M.M Mixed Fruit
M.M Gauva

10)

Are you getting the supplies of juice products on time?

YES

NO

Give the rating scale:-____________________________

11) Kindly rank the following parameters according to your priority and rate your
perception on Juice products?
1)Highly satisfied 2)satisfied 3)Neutral 4)Dissatisfied 5) Highly dissatisfied

Classified - Internal use

Sl.
No

Parameters

Brand

Quality

Service

Product Range

Availability &
Convenience

Discount & Promotion

scheme

Damaged goods service

Price point
(Round Pricing)
Credit Facility

Perception about Juice

Brands

Rank

12) Give your ratings to following attributes of Mazaa?

ATTRIBUTES

VERY
GOOD

GOOD

AVERAGE

BAD

VERY
BAD

Quality
Brand image
Availability
Packaging

13) At which point do you think sales are the highest?

Reduced prices
Changes in flavour
Seasonal variations
New ads
14)Do you feel a price reduction will increase your purchasing power?
Yes
No
If no, give reasons:-____________________________
15) What do you think about the price of Mango drinks?

Very high

High

Medium
Classified - Internal use

Low

16) Rank the following according to competition for Mazaa?

Slice
Fruity
Maa
17) Rate your perception on HCCBPL Tetra pack products?
Very good

Good

Average

Bad

Any suggestions/opinion that HCCBPL can undertake to improve its overall

customer satisfaction?

18)

Classified - Internal use