This should be determined by structural changes of the
organization . The website or the content should be able to explain the relationship between the client & owner Literature should be simple , yet concrete The website should be at least be able to partly influence the client ..The organization manifesto should be more notable and should be confined Our impression on our clients should be that we are not traditionally in our functioning but we are Radical innovators Constant Technical expertise for the website The website should indicate organizational pursuit of development services as well as service applications & branding activities Above all should be done in evidential associations .This improves our credibility Organizations business or business operations should not be merely profession or for a living instead it should be a being an act of passion. This should be well documented in a video Why should we document the a 3 -4 minute video ? How could we benefit from it ? Technically or logically speaking , most of the websites or contents or services researched by the clients are not done by the top level decision making bodies but the
employees, secretaries , researchers , etc ..They tend to
make quick decisions based on the contents what they find the sites . Hitherto , they provide the same feed back to them . In this regard , the person is likely to make a choice of viewing a video . Offline or Online , Our website would leave a positive conditioned impression . Thus it is also a information panel to spread our brand .