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QP Code: GR-5363 (3 Hours) [Total Maks : 100 B.: (1) All questions are compulsory. (2) Figures to the right indicate Maximum marks Define Business Policy. Explain the scope of Business Policy. (@) Explain the techniques of Environmental Scanning. (b) Discuss the importance of Strategic Management. OR (a) Write anote on SWOT analysis. (b) Discuss the reasons for adopting Expansion Strategy. (a) Discuss the steps involved in Turnaround Strategy. (b) Explain the factors that affect Strategic Choice. OR (a) Discuss the importance of Human Resources Strategies in a business organisation. (b) Explain G E Business Screen model. (2) What are the features of Business Ethics? (b) Explain the process of Management of Change. OR (a) Explain the challenges in Strategic Evaluation. (b) Discuss the advantages and limitations of Budgetary Control. (a) What are the factors responsible for Globalisation. (b) Read the following case and answer the questions given below. Plenty of mergers do not work. Itis believed that a merger will help in cutting costs and in increasing revenues. ‘A blooming stock market, top executives wanting to go for a merger as some other company has done a merger, strong need to acquire competitors ete. are some reasons why companies go for mergers. ‘Advisers encourage company management to opt for mergers as they can earn fees from clients engaged in mergers. Globalisation, technological developments, fast changing economic environment make the future uncertain, which also encourage mergers. Sometimes the management team feels that they must acquire arival before being acquired. Managing a merger can make top executives spend too much time on the merger due to which they neglect their core business. If the corporate cultures of the two companies are different, it can lead to serious problems post merger. 20 10 10 10 10 10 10 10 10 10 Con. 1927-14, TURN OVER ore QP Code: CR-5363 Questions : (a) Why do companies opt for a merger? 5 (b) What are the benefits and challenges of mergers? 5 36:3 7a [ERVTTT : Foo gan: %) aye deft raw on. 2) Sadtasiet sie yt a aatferara. 2) eet ye wa Aa. 8. eraare arora dae caren Gor are care ere wT. Ro R (@) Wlaw caenfch fafa a3 ere eT. Ro @) setae eae wecarht zal wT. Ro fear (a) Site fageisoTEat (SWOT Analysis) afer a fear. Ro @) fen sata ferarvaren fafa sroict sat wr. Ro 2 (a) Gar fend satan defer sracien fate west sat wT. Ro (@) sata Rader itera work wep TE aT. go fea (&) Saar Heels AAG TA SATA Aaa AE TE FAT. Ro (@) h.¥. GRR (G.E. Screen) Sate TE FT, Ro x. (@) arate aetgeart ares srr area? Xo (3) agaien sraeenearch freer BE BT. Ro fia (@) satarers qeanadie seed wre sa. Ro (@) denrecha faaoren wre a sate sat aT. Ro 4 (a) smnfechrewre seraan staat fateea ges ater? Ro (@) Greta cree ares er corarctier wea Sat ferer. Con. 1927-14. TURN OVER -3- QP Code: CR-5363 SRE COT TST HIT aR Sa fea Arete ala ard Bsr farsa Serara ars BA A AeaTAT eat STA. Aer ATTA SOME ATS, AAT SI APTA OAT CaO STAT uae serene §. BrTAS Sree CnPeHT ett SAA. STTAIY ABMIR AS CTO TIAA SCAT Ve SAAT. HILT Tat Her TAOTR BBIIR H fsa stad. arnfechteer, dasa ferwre, wafeles wafer Tete MA SOT see 8. GS MARTHTEHTSS B HAL Bt SACI Bal epee scares Frese, ears abe SAT Tera HA area SY, STITT prieninge ares Fae STA STS CIT ETT ATA, pheno afta Gt Sar SaaS SATA AA GE ass es TAT sre we Uaioe sige ada we Paton Sears rae ote. (@) saare waferore wea ai fereraTa? (a) Baar CHRO Gee FTES HOTA sea? Con. 1927-14,

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