SOLAR PORTABLE

CHARGER

ONE SOLUTION TO ALL YOUR POWER PROBLEM

Our vision & mission

PREMIER NATIONAL REATILER
WITH ICONIC CHARGER BRANDS
THAT OPERATE A MULTI
CHANNEL BUSINESS INVOLVING
OUTSTANDING STORES AND
ONLINE SITES.
OUR MISSION IS TO ENSURE QUALITY
SERVICE
AND
DURABILITY
TO
OUR
CUSTOMERS.

What do you mean by solar portable

charger

A solar charger employs solar

energy to supply electricity to
devices or charge batteries. They
are generally portable chargers.

Features :
A solar portable charger that charges all
your electronic devices.
It is cost effective.
Eco- friendly.
Multi connector facility.
User friendly.
After sales service.
Colour variants.

PRODUCT DESCRIPTION
The Solar Cable
is two meters long. This
allows you to place the
panel at the sunniest spot,
while keeping the changer
in the shadows.
Size
H 37.0 | W 19.1 |
H 14.6 | W 7.52 |
Weight
105 grams (3.70 ounces)

Output
voltage 5V and 20V

UNIQUE SELLING PROPOSITION

Solar energy user.

Can be used with eco-friendly batteries also.
User friendly.
Multi connector facility.
LED lights.
Voltage selector.
LED function indicator lights.
Ultra thin design

Marketing mix
PRODUCT : Multi purpose charger
PRICE : INR 3,499/-. Skimming pricing policy.

PLACE : Retail sale , online sale.

PROMOTION: Introductory offer 15% off ,
Social networking websites (Facebook page),
publicity events and ground marketing.

S.T.P.
SEGMENTING
Demographic segmentation method.
Age basis (22-45) and income basis.
TARGETING
Corporate sector.
Travellers.
POSITIONING
To attain market leadership.

S.W.O.T. ANALYSIS
STRENGTHS
Environmentally safe aspect of the product.
Carbon emission is nil.

WEAKNESS
Non water resistant.
Works only in direct sunlight

S.W.O.T. ANALYSIS
OPPURTUNITIES
Market diversification.
Potentially profitable market .

THREATS
Replication.
New updated versions.
Competitors.

MANUFACTURING COST

( cost per 100 Units)

COST OF
PRODUCTION
= INR
3,00,000
(Approx)
COST PER
UNIT +
PROFIT
=3000+499

Raw material = INR 2,28,000/-

Manufacturing cost = INR 22000/Manufacturing cost = INR 22000/Assembling cost = INR 20000/Assembling cost = INR 20000/Packaging cost = INR 30000/Packaging cost = INR 30000/Transport cost = INR 1500/Transport cost = INR 1500/Warehouse cost = INR 50/Warehouse cost = INR 50/-

THANK YOU!!!

PRESENTED BY:
Niharika Bisht
(MBA)