SWOT Analysis

Strength
1)
2)
3)
4)
5)

Innovative and Cutting edges technology has been the USP of LG.
Good after sales service and a wide distribution network.
It is one of the worlds largest LCD panel makers.
It has a strong customer base because of its superior quality.
Advertisement has made it a prominent name in TV market increasing its
brand visibility and recall.

Weakness
1) Loss and Financial Instability is a concern.
2) High Employee turnover or high attrition rate. As a result of which there is
an inconsistency in creating innovative products.

Opportunities
1) Growing demand for technology and Entertainment in Indian Market.
2) More penetration into Indian Rural Markets by producing low cost quality
products.

Threats
1) Very High Competition in the market because of many key players
including Sony and Samsung.
2) High number of patents acquired by the companies in Television
industries.
3) Very Less Research and Development time to come up with a new product
as competition is very intense and there is no time to relax.