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Fetishism of commodities and the secret thereof:

Markets function on the entire case of generating desires of the


consumers having positive as well as negative effects of it. Karl marx tries
to explain the effects of generated desires or the want of commodities by
the extending market. Marx divided society into people as haves and
have nots or by the ownership of properties as-proletariat ie the working
class who sold their labor for wages and the bourgeoisie ie the people
controlling means of production such as machines. Capitalists suppress
labor to make profits. Commodity acc to marx is external object, a thing
through its qualities satisfies human needs of whatever kind. The utility
of a object marks its use value. He talks about the physical value of the
object in terms of the labor invested into it and the exchange value is
defined as the value with which it could be exchanged with a universal
equivalent which is money .the more labor it takes to manufacture a
product, the more its exchange value. He explains that surplus
manufactured has the profits of the capitalist as he buys another
commodity of the use of consumer rather than exchanging a commodity
for money .The capitalist is thus driven by profit making for himself,
without regard to use value or suffering of labour. He also explains
whether boom or doom the capitals still make profits by exploiting labour.
Capitalists switched to welfare tactics to avoid violent oppression as
predicted by Marx.

Fetishism:

Marx explains people in capitalist society begin to treat


commodities as values inherited in themselves rather in the amount of
labour invested into it and a bigger concern for its exchange value leads
to commodity fetishism. Marx justifies fetishism by arguing that means of
production- mass mean of productions in factories are controlled by
capitalists leading to disassociation of labour from the product under the
greater emphasis of exchange value in the market than his labor and
time. Unlike in earlier times products are counted in mere exchange value
than real value. For ex: in the capitalist economy people buy goods
irrespective of little knowledge of the labor hard work gone into producing
it and the only thought gone into buying it is of the exchange value of it
and profit could be made over it.

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