Markets function on the entire case of generating desires of the
consumers having positive as well as negative effects of it. Karl marx tries to explain the effects of generated desires or the want of commodities by the extending market. Marx divided society into people as haves and have nots or by the ownership of properties as-proletariat ie the working class who sold their labor for wages and the bourgeoisie ie the people controlling means of production such as machines. Capitalists suppress labor to make profits. Commodity acc to marx is external object, a thing through its qualities satisfies human needs of whatever kind. The utility of a object marks its use value. He talks about the physical value of the object in terms of the labor invested into it and the exchange value is defined as the value with which it could be exchanged with a universal equivalent which is money .the more labor it takes to manufacture a product, the more its exchange value. He explains that surplus manufactured has the profits of the capitalist as he buys another commodity of the use of consumer rather than exchanging a commodity for money .The capitalist is thus driven by profit making for himself, without regard to use value or suffering of labour. He also explains whether boom or doom the capitals still make profits by exploiting labour. Capitalists switched to welfare tactics to avoid violent oppression as predicted by Marx.
Fetishism:
Marx explains people in capitalist society begin to treat
commodities as values inherited in themselves rather in the amount of labour invested into it and a bigger concern for its exchange value leads to commodity fetishism. Marx justifies fetishism by arguing that means of production- mass mean of productions in factories are controlled by capitalists leading to disassociation of labour from the product under the greater emphasis of exchange value in the market than his labor and time. Unlike in earlier times products are counted in mere exchange value than real value. For ex: in the capitalist economy people buy goods irrespective of little knowledge of the labor hard work gone into producing it and the only thought gone into buying it is of the exchange value of it and profit could be made over it.