A STUDY OF INVESTMENT PREFERENCE IN MUTUAL

FUNDS
(With special reference to Birla sun life mutual fund)
ABSTRACT
The aim of the study is to know the clear picture involved in mutual funds and itsimpact on
the investors who are interested in different diversified portfolios, whichinvolves high risk
and high returns. This risk analysis and investors perception on mutual fund market has
givena clear idea of trading involved in relation with equities, futures and options,
incomparison with other investments existing in the market.
INTRODUCTION
The mutual fund is structured around a fairly simple concept, the mitigation of riskthrough
the spreading of investments across multiple entities, which is achieved by thepooling of a
number of small investments into a large bucket. Yet, it has been the subject ofperhaps the
most elaborate and prolonged regulatory effort in the history of the country.The mutual fund
industry has grown to gigantic proportions in countries like the USA, inIndia it is still in the
phase of infancy.
Objectives of the Study
To study various investment alternatives and in particular investors preference towards
mutual funds.
To study the preference of investors in todays scenario (less risk and more return).
To assess the risk of investors with reference to diversifiable risk & nondiversifiable risk.
To study market potentiality of mutual fund among investors.
To study whether the investors are considering Birla Sun Life a better option or not

RECOMMENDATIONS
This is to recommend that all the people who are interested in investments should have the
basic idea about the trends in the market, and the impact of decisions on the market, which
are given by business tycoons, and also the influence of political involvement on the market.