Professional Documents
Culture Documents
NESTLE (Management)
NESTLE (Management)
MR.SOHAIL ISLAM
PRESENTED BY:
ROHMA IMRAN
AYESHA JAMIL
ZUNAIRA TALIB
ANEELA SHAHEEN
RUBAB QAMAR
INTRODUCTION
Nestl is a Swiss-German word which means Little
Nest which is its trademark
Nestl is the worlds number one food company
5th largest company of the world according to its turn
over
2 million 31 thousand people employed from all over
the world
Present in 81 countries of the globe having 522
factories
Over 700 products renovated or innovated in the past
five years, with wellness in mind
HISTORY
Henri Nestl established
Nestl in 1867 in
Switzerland (Vevey HQ)
His first product was
lactogen formula for
infants by the name
Farine Lacte
MISSION STATEMENT
PRODUCT DEFINITION
Nestle, a multinational company has acquired &
merged with various companies.
Factors behind its success are multifarious,
quality, improved technology, innovation which
have created brand loyalty amongst its
customers.
SBUs like Pharmacy, Breakfast Cereals and
Cosmetics, Ice cream, Frozen Foods, Sauces.
BRANDS
Quality and nutritional value are the essential
ingredients in all of its brands.
Millions of people prefer Nestl products
every day, happy with the addition to their
wellness that they bring.
Today Nestl is present in different markets
with the following main brands:-
Baby Foods
Breakfast Cereals
Beverages
Bottled Water
Chocolate & Confectionery
Dairy Products
Food Services
Ice Cream
Prepared Foods
Petcare
Pharmaceuticals
Cosmetics
BABY FOODS
Infant nutrition
Nestl,
Lactogen,
Nestogen,
Cerelac,
Neslac,
PowerBar,
Pria etc..
BREAKFAST CEREALS
Chocapic
Shreddies
Cheerios
Cookie Crisp
Lucky Charms,
Cinnamon Toast
etc..
BEVERAGES
Coffee Nescaf
Ricor
Ricoffy
Nespresso
Bonka
Loumidis
Fruity fruits
Nestea
Nesquik
Milo
Carnation
Nido
Nestl Omega Plus
Coffee-Mate etc..
BOTTLED WATER
Nestl Pure Life
Nestl Aquarel
Contrex
Acqua Panna
Arrowhead
Poland Spring
Deer Park,
Ice Mountain etc..
CHOCOLATE &
CONFECTIONERY
Chocolate confectionery and
biscuits
Nestl
Crunch
Galak/Milkybar
Kit Kat
Smarties
Butterfinger
Aero
Polo
DAIRY PRODUCTS
Nido
Nespray
Carnation
La Lechera etc..
FOOD SERVICES
Food Services and
professional
products Chef
Davigel
Minors Petcare
Purina
Friskies
Fancy Feast, Alpo,
Gourmet etc..
ICE CREAM
Antica Gelateria del
Corso
Dreyer's/Edy's
Drumstick/Extrme
Maxibon/Tandem
Mega
Mvenpick
Sin Parar/Sem
Parar/Non Stop
PREPARED FOOD
Lean Cuisine
Hot Pockets
Maggi
Refrigerated
products (cold meat
products, dough,
pasta, pizzas,
sauces, snacks) etc..
PET CARE
Friskies
Fancy Feast
Dog Chow
Cat Chow
Tidy cats etc..
PHARMACEUTICALS
Alcon
Pharmaceutical and
cosmetic joint
ventures Galderma
Laboratoires innov
Patanol
COSMETICS
LOral
CUSTOMERS
Every person, of any age group,
gender etc is the target customer of
Nestle
Nestle target its customers by knowing
customer needs & demands. For this
purpose it made customer profile.
Customer profile based on two
COUNTRIES
Bangladesh
China
Hong Kong
India
Indonesia
Iran
Israel
Japan
Jordan
Kazakhstan
Kuwait
Lebanon
Malaysia
Pakistan
Philippines
Republic of Korea
Saudi Arabia
Singapore
Sri Lanka
Syria
Taiwan
Thailand
United Arab Emirates
Uzbekistan
Vietnam
INTRODUCTION
Nestl MilkPak Limited (NML) was
incorporated in Pakistan under the Companies
Ordinance, 1984 & listed on Karachi and
Lahore stock exchanges since 1980.
Joint venture between Nestle Switzerland and
MilkPak Limited came about in 1988.
Nestl Pure Life was launched in Pakistan in
1998
SEGMENTATION
Segmentation of world in three zones
US
Asia
Oceania & Africa
Nestle has divided the whole Pakistan in to three zones:
Northern Zone
Central Zone
Southern Zone
FACTORIES
Nestle has two factories in Pakistan for the production
of different food items.
One in Sheikhupura near Lahore and other in
Kabirwala near Multan
REGIONAL OFFICE
INTRODUCTION
Gujranwala Plot No: 144-A, First Floor
Satellite-Town Market, Gujranwala, Punjab,
Pakistan. Phone: (055) 3733415 Fax: (055)
3733415
HIERARCHY
REGIONAL
MANAGER (1)
SALES
ADMINISTRATION
EXECUTIVE (1)
AREA SALES
MANAGERS (3)
TERRITORY
INCHARGES (10)
SALES
DISTRIBUTION
STAFF
MANAGEMENT
CEO
MANAGEMENT DIECTOR
FINANCE MANAGER
MARKETING MANAGER
PRODUCTION MANAGER
ZONAL SALESMANAGER
CENTER
SALES DEPT
A/C DEPT
SALES PROMOTION DEPT
REGONAL SALES MAANGER
SALES DEPT
A/C DEPT
MANAGEMENT PROCESS
PLANNING
Recognition
R&D
Plan
Formulation
Estimation
ORGANIZING
People
Process
Situation
LEADING
Decentralized
People oriented
Motivating
activities
CONTROLLING
Comparing of
Manufactured
products
SWOT ANALYSIS
STRENGHTS:
Value added products
Brand name
Six brands having
70% group sales
R&D department
Unique features and technologies
40 & 60% test result criteria
Weakness:
Less consumer research in few areas.
Opportunity:
Market expansion by using biotechnology.
Threats:
Baby milk action
New and indirect competitors
Product acceptance
COMMITMENT
The continuous progress and leadership is made
possible through the collective commitment of the tens
of thousands of individual Nestl employees who, on a
daily basis, work to make this a better planet on which
to live.
RECRUITMENT
Each year, number of top young graduates are
recruited. All have strong academic
qualifications, essential language skills &
relevant internships or professional
experience.
RECRUITMENT CRITERIA
Graduates with a degree in Business Administration
or Economics with professional experience.
High degree of adaptability and mobility.
Unquenchable thirst for knowledge.
Superb communication skills.
The ability to assume control anywhere in the
world.
TRAINING OF EMPLOYEES
New employees are prepared to gain
experience in sales and marketing-related
activities & other areas of the business.
Activities include:
Production,
Supply chain & information systems,
Finance & control,
Purchasing,
Communication & Market Research.
MOTIVATION
Employees get Motivation by: Immediate job satisfaction
Long-term career development
Superior pay and benefits
The personal growth that comes from
experience and training
Materialistic as well as internal motivation
LEADERSHIP PRINCIPLES
Their motto is:
"Teamwork with responsible leadership".
Nestl is people & product oriented.
Value for its stake holder but would not favor
short term profit at expense of long term business
development.
As decentralized as possible.
Concept of Continuous improvement of
activities.
Nestl FAVORS
Flat organization structure
Clear level of responsibility
Function responsibilities
Team with its leader
GENERAL INFORMATION
Name of the agency: Regional Sales Office,
Satellite Town, Gujranwala.
Postal address: Plot No: 144-A, First Floor,
Satellite Town Market, Gujranwala, Pakistan.
Postal code and City: 52250.
Country: Pakistan.
Phone: 92-055-3733415, 92-055-3733243
Fax: 92-055-3733379
E-mail: nestle_gj_se@brain.net.pk
WWW-address: www.Nestle.com
Contact person: Mr. Ikram Elahi
Function contact person: Sales Administration
Executive
Founding date: April 1997
ORGANIZATIONAL STRUCTURE
Organizational chart clearly indicates the,
responsibilities, authorities and accountability
for each function.
Employees in the organization has clearly
written job description according to the
designation.
When delegations occurs, agreement is written
with the mutual understanding.
HUMAN RESOURCE
MANAGEMENT
Evaluation of the employee is done quarterly in a year.
Wages, salaries and fringe benefits increases with the
working duration of employees in the organization.
Training programs are offered primarily and frequently
to improve the skills of employees.
Companys policies and procedures are displayed as a
chart in every office of Nestle and they are also
accessible at net
LOCATION
Nestle always make sure that all of
its operations are convenient and
easily accessible to its target market.
Product handling is responsibility of
company.
PRICING
All the prices are totally based on quality,
services and organization makes sure that
prices should be affordable by all the
customers.
[J] Monitoring:
Management periodically reviews the
accounting processes to recommend
changes needed for improvement.
[K] Information system controls:
The financial system password is only
known to the personals of finance
department.
PROBLEMS
HRM department is not giving good salaries to the
employees, so employees are de-motivated and dont
work with the company for very long.
Staff is not as responsible as it should be.
There are not much security measures in the office.
A constant threat to the companys economic balance
due to unstable government policies.
SOLUTIONS/SUGGESTIONS
Bonus packages and increment in salaries for a
selective level of work and efficiency should be
awarded to attract the employees concern.
Staff should be made more responsible by
implementing strict rules and regulations and taking
disciplinary actions against any un-professional
behavior.
Skilled workers of the company should join the
security department to enhance the system.
CONCLUSION
Nestle is a market leader due to different reasons:
Its price is high against its competitors but it matches
its quality with its competitors.
Nestle is using its brand name to promote its products
& its very popular as compared to its competitors.
Its packaging is good.
We can easily find Nestle from any retailer shop.
PLANNING
ORGANIZING
LEADING
CONTROLLING
PROBLEMS
SOLUTIONS