FINDINGS

It was observed that majority of the respondents selected for the

purpose of the study are business people and they constituted the
total of 100 respondents..
The analysis of the data showed that majority of the respondents
are under graduates.Interms of percentage, 45%,29% and 26%falls
under graduate, under graduate and post graduate respectively.
The earning capacity of the households is another factor to be
considered while analyzing the influence of various economic
factors on investor preferences and behavior.
It is found that a majority of the investors in Kodakara Region are
quite unaware of shares investment avenues like equity and
preference shares, mutual funds, corporate debt securities and
deposits. At the same time, they are highly aware of traditional
investment avenues like local chit funds, bank deposits, life
insurance schemes, and gold savings schemes