siness Model of KA

car renting compan

Submitted by,
Vinay P 1321041
Abhishek.E - 1321002

Introduction

Nearly, almost 22% of countries GDP is contributed by

Automobile industry
The Automobile sector consists of four sectors, viz, Twowheelers, Passenger vehicles, Commercial vehicles and
Three-wheelers
During the year 2013-2014, the industry has seen a
decline in terms of growth. Inflation, rising interest rates,
and rising fuel prices were the main factors for the
sluggish growth in the industry. (Except two wheelers)
But in terms of customer perspective, there are
additional costs incurred for each vehicle. Those are
Insurance cost, Interest cost, Service cost, Fuel cost, toll
cost and parking cost.

Introduction

This is an organization which acts as a third

party, between the car users. The business is all
about making vehicles efficient in terms of cost
and usage.

Business Model

Value Proposition- Car sharing is the service

offered by us, where a customer can choose from
a variety of cars available and select the option
of hourly, daily or monthly usage option
Customer Segments- Our target customers are
working people, and senior citizens
Channels- The main channel of communication
will be through websites and mobile app which
can be accessed through android/IOS
Customer relationship- Advertising in the
leading newspapers, through internet, TV, FM.

Key activities Cars, license, Insurance ,

Maintenance, Fuels, Funds
Revenue model-Our revenue model is use and
pay, where customers first use the service and
then pay through debit or credit card.
Cost Structure -Most important costs in our
business are:-Purchase of car ,Car Insurance ,Fuel
cost, Maintenance cost.