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  • Indigo 1

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    Debalina Ghosh
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    7 views1 page

    Indigo 1

    Uploaded by

    Debalina Ghosh
    case

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    1. Analyze the capabilities of Indigo.

    Are they a key source of


    sustainable competitive advantage?

    Inimitabl
    e

    Organized
    to capture
    value

    Value

    Rarity

    Aircraft

    Social
    Capital

    Human
    Resources

    Operation
    al
    Efficiency

    Low
    Airfare

    Competitive
    Parity
    Sustainable
    Competitive
    Advantage
    Sustainable
    Competitive
    Advantage
    Temporary
    Competitive
    Advantage
    Competitive
    Parity

    Using the VRIO framework we can understand that capabilities like Social
    Capital and Human resource are key sources of sustainable competitive
    advantage for Indigo Airlines.

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