Productivity 19.13 URES TO INCREASE PRODUCTIVITY what needs to be done in order to increase productivity’ Here is a partial list: = Be clear about your organization’s mission i.e. what contribution it wants to/can make to the society. Who your customer is, or should be, depends upon this decision. Be customer oriented. Know your customer. Understand your customer. Be proactive and chart out organization’s direction to provide service to the customer. Communicate this understanding, care and concern for the customer and the organization’ s direc- tion to all employees and all those who interact/contribute in the value chain. Have goals and values of common consent. Make sure that the needs of the individual and the organization correlate well with each other. Create a sense of belongingness. Encourage team work. Let each employee realize his/her full potential and the potential of the ‘family’ Empower the people involved. Encourage creativity. Make value-based decisions. Express care and concern for all employees, vendors, dealers and all those who collectively help the company. Once the philosophy, values, attitudes, and intent are established, make use of the relevant pro- ductivity techniques and measures including the conventional and modern, like BPR and Benchmarking. Assign right people for right jobs. Appoint specific people in charge of specific tasks. Learn from failures and allow others to learn from experimentation and failures. Keep things simple, avoid complexity and confusion. Make the organisation as flexible as possible. Make the organization as much a “learning organization’ as possible.