Professional Documents
Culture Documents
COCA-COLA
Group 6
STRUCTURE
1. The Coca-Cola Company as a world leader
2. Strategic Positioning of Coca-Cola
2.1. Operating globally vs. acting locally
2.2. Coca-Colas distribution model
2.3. Differentiation strategy vs. cost leadership strategy
2.4. Margin vs. volume strategy
2.5. Segmentation: broad coverage strategy vs.
focus strategy
2.6. Growth strategy
3. Conclusion
2. STRATEGIC POSITIONING OF
COCA-COLA
Market definition
Benefit leader
2.5. SEGMENTATION
3. CONCLUSION