Business meeting

Domaine Boyar and Avino

Domaine Boyar - profile of the company

Established in Sofia and London in 1991
Major markets- UK, Benelux, USA, Canada
and Russia
"Korten winery specialised in production of high class
boutique wines
Awards in international wine competitions
Maintaining a consistent high quality of
all products

Analysis of the situation international market

and competition
"Avino" -big retailer and supplier
for alcoholic beverages with stores
and warehouses all over the country.
Austrian wine production: slightly below the fiveyear average
Prefered locally grown white wines
Strongly promote organic and sustainable
agricultural production foods
An abrupt change between very warm and wetcold conditions during the flowering
period
Intense competition- strong tradition, with
ideal geological and climatic elements

Products, subject of
negotiations

Business culture
Austrians value order, privacy and
punctuality
Strict separation between private
life and work
Well-defined and strictly observed,
vertically structured hierarchy
German is the official language,
English is widely spoken in
business circles
'pre-planners' in terms of their
approach to meetings

Agenda of the meeting

Goals of the negotiation

acquaintance with the partner company and
understanding its needs
to get to know in depth the foreign market
to create a positive image of our company
to establish long-term partnership
to settle another meeting in near future
to penetrate the foreign market
our products to be distributed in large number of
Austrian stores

Approach, strategy and

tactics in the negotiations

"ice breaking conversation

Win-Win approach
work together towards finding a solution
aim to confront the problem not the people
focus on interests
clear image of the vision and strategy of the
company
build trust in our future partners
Settle a future meeting in Austria
Marc Girardeli and his Bulgarian connection

Additional Decisions

THANK YOU FOR THE

ATTENTION