Customs and Traditions.

1. Vocabulary/Keywords
Celebrations

Halloween Christmas
Mardi Gras,
St. Patricks Day,
Bonfire night (Guy Fawkes)

Science and Technology

1. Vocabulary/Keywords
i)

Media internet, television, magazine, radio, newspaper, social media,

narcissism, viral, manipulation, propaganda, privacy, authentication.
Advertisement - false advertisement, exaggerated, profit, misleading,
public, spam

ii)
Phrases
i)
ii)
iii)
iv)
v)
vi)
vii)

At ones fingertips Able to access information using the computer via the
internet.
Air ones opinion social media (Facebook, Twitter), Radio, Magazine
Blow ones own trumpet Social Media
Catch ones eyes Beautiful advertisements
Make a mountain out of a molehill Advertisements
Mind ones ps and qs Social media
White elephant - Advertisement

2.
a) Impact of Information Technology in Marketing

ITGS usage of IT in marketing pop up ads more attractive ads graphics

- animation
TOK Ethics Justification of false advertisements wrong manipulating the
public
Business- impacts of advertisements in business marketing platform increase profit gain