/ Brief

Client:

Needs: PSS project to provide mental and physical

break through water for people attending
Politecnico Bovisa Campus

Goals: stress core values & communication + brand

extension + entry in ‘drinking water’ field

Values: Health & Cure Modesty Essence

Uniqueness Quality Reliability

Durability Purity Softness

Freshness
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/ Insights

WLB moment: the ‘break’ in an enlarged view; whenever Alixir by Barilla

people feel to need a rest to reset because
they get stucked in their daily life

Spottend Trend: CU(o)RE

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/ User

Stop. Spa. Go.

Traits: deep and rich inner life

conscientious and hard working

sensible and sensitive, enjoy simplicity

respect and appreciation of nature and art

comfort and well being when around water

stressed out and upset when overwhelmed

Needs: seek for solitude, relief and comfort to refresh and

to restart
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/ System Map
VENDING MACHINES

WEBSITE

STUDENTS / PROFESSORS
STAFF / GUESTS
WELCOME

ADVERTISING

informational flow
POLITECNICO

material flow

money flow
CLIENT SPA EXPERIENCE
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/ Get Ready

SPA Kit

1 light bathrobe 100% cotton

1 towel 50×100cm 100% cotton

1 pair of slippers

1 shoulder strap PVC Bag

available in F/M sizes,

external dimensions 38×25×8m

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/ Check In

Entrance Key

timer & watch with clip

13:58
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/ Location AR

N
TOUR D’EAU Avène

The building will be collocated in the core of Politecnico LM

Bovisa Campus. Due to its position it will be easily accessibile C E
both from the main campus entrance in via Durando, and PK
from the lateral via Candiani.

B D G
A

via D
urand
o 10
F

i
Ca n d i an 7
via 26
/ Building

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/ Ground Floor Plan

stairs stairs
go up go up

pay with
key
CHANGING ROOM ENTRY/EXIT
sink get key

POOL
shower reception
toilette elevator
gym pool

lockers

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/ First Floor Plan

temprature
stairs stairs
control path
go down go down
system

ICE AGE RAIN ROOM STEAM ROOM

ice wall
ice wall stop rain
hot siting place
system

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/ Entrance

reception service

entrance key

ENTRANCE

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/ Changing Room

locker / changing room / shower

SPA kit

CHANGING
ROOM

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/ Ice Age

hot lounge

ice wall

ICE
AGE

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/ Ice Age

ice theraphy

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/ Rain Room

rain shower

sound theraphy

RAIN
ROOM

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/ Rain Room

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/ Steam Room

steam relaxation

stone massage floor

STEAM
ROOM

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/ Steam Room

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/ Pool

underwater gym system

water massage

POOL

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/ Exit

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/ Online Advert

Avène Website

post in the news

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/ Online Advert

Design Polimi Website

post on the homepage

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/ Outdoor Advert

Air Pillows

spread around the Campus

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/ Indoor Advert

Sensorial Cubes

spread inside the University

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/ Eau d’ Avène

Vending Machine

flat water 50cl

sparkling water 50cl

0000

thermal water spray

empty bottles collector

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/ WHY a success

new health experience

TODAY TOMORROW FUTURE
through water
quick, stop & go W
use of the service only if already

S
being at Bovisa Campus
self service, low HR cost
No way for a Sensorial Module applied in wouldn’t go on purpose
affordable spa experience
physical & mental experience and crowed office areas getting wet
medical quality controlled by
break at Bovisa health through the brand self service system requires time
to solve possible problems
Campus water Design of new product promotion
concerns regarding different
different modules new service to extend the brand genders
Uneffective and out Mental and physical for the water
T
O
of target use of the break to reload and teraphy service
increase awareness of health care professional spa centres
tower building to restart
tangible answer to reduce the alternative break offers in the
New technology for stress surroundings
No presence of Interaction of the the hydro-teraphy available during working days & associations to save water
work places
Avène within building with the
time /space break between work
working and environment and Service provided by and life
accademic fields the users specialised staff new water teraphy experience

Extension and
perception increase
of the brand
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Virginia Hechtel / Luo Lan / Victor Marinov / Deniz Ozgur / Bruno Santos