5 b quyt lm ni bt logo thng hiu

Logo chnh l b mt cng ty bi l th u tin c nhn thy v cng l iu cui cng

ng li trong tr nh khch hng.
Dng ch un ln ca Coca-Cola hay qu to cn d ca Apple chnh l nhng logo tiu biu
nh vy. im mu cht y l: Bn u t thi gian thit k nhng logo hon ho chng in
m trong tm tr khch hng.
Di y l nm yu t then cht cho mt logo hon ho ca Jonah Berger, tc gi ca cun
schTnh ly truyn: Ti sao c nhng th li ph bin n vy? (Simon & Schuster, 2013).
1. n gin
Yu t u tin lm nn mt logo hiu qu chnh l s n gin. Theo Berger, tnh n gin c
nh gi da trn s lng cc phn ri trong mt logo. V d, logo c ca Apple l chic cu
vng nhiu mu sc trong khi logo hin ti ch n thun l mt khi mu en hay xm. S n
gin ny khin cho mu logo ca Apple tr nn bt mt v c nh gi cao.
Mt s thng hiu khc nh IKEA, IBM v Coca-cola cng tun th theo quy tc ny. Theo
Berger, rt kh tm ra mt biu tng logo ni ting c hn hai hoc ba mu sc.
2. Ph hp vi tng th thng hiu

Logo l cu ni gia ngi tiu dng v thng hiu, v vy bn cn m bo rng thit k logo
ca mnh ph hp vi thng ip chung m cng ty mun gi gm n khch hng. Hy ly
Apple lm v d. Mt vi thp k trc, mu sc ca cu vng gip lin tng n s t do v
phng khong nhng by gi iu khng cn ng.
Nu logo c ca Apple biu tng cho tinh thn t do ca mt cng ty mi ni trong mi trng
cng ngh lc by gi nh g khng l l, th v tr dn u ca mt cng ty gi tr nht th
gii ngy hm nay mt phn l kt qu ca logo qu to cn d rt hin i.
Tuy nhin, thit k logo ca Apple vn nh nhng v thn thin hn ca IBM. iu ny cng
chnh l thng ip m Apple mun truyn ti: Chng ti lm cng ngh. Nhng chng ti l
cng ngh thn thin, chng ti l cng ngh d s dng.
Nu bn ang khi s mt cng ty, bn nn suy ngh tht s nghim tc v nhng thng ip
mu cht gi n khch hng v cch bn mun truyn ti chng qua logo ca mnh.
3. D nh
D nh l mt c tnh gip ngi tiu dng nh n, nhc li v t truyn tai nhau thng
hiu ca bn. Theo Berger, mt logo tt nn gip ngi tiu dng nh n s tn ti v lnh vc
hot ng ca cng ty ca bn.
Tnh n gin c th khin cho logo d nh nhng mt vi im bt hp l li cng tng thm
kh nng ghi nh ca khch hng. Nu logo ca Apple khng c mt ming cn, ngi tiu dng
s d hiu hn. Tuy nhin, iu cng c ngha qu to ca Apple s ging vi c triu nhng
th khc m bn tng nhn thy trc y, v do s kh ghi nh hn. Hy thm vo mt
cht khc bit v bt ng logo ca bn tr nn ni bt.
4. n tng
Mt logo n tng s khin bn ni tri hn trong m ln xn cc cng ty hot ng trong cng
lnh vc v t gip bn tip cn khch hng nhanh chng.
TalentBin, mt cng c tm kim, s hu mt logo biu tng cho c tnh ny. Mu logo bao
gm mt ch sc tm hot hnh ci mt con k ln. iu ny dng nh v l nhng li c mt
ngha c th. Trong ngnh cng nghip tuyn dng, mt con sc tm minh ha cho mt ng
vin kh tm. l cch th hin rng TalentBin l nhng ngi trong cuc, rng h bit c
cch thc tm ra nhng ch sc y.
Nu bn c mt thng hiu ni ting, bn c th khng cn n mt logo n tng na.
Nhng nu bn l mt doanh nghip mi khi s th bn nn mo him hn mt cht.
5. t yu cu sau kho st th trng

Cui cng, ng ch tin vo linh cm ca mnh. Hy nghin cu th trng. Mt phng php

kim tra cc thit k logo l thc hin mt cuc kho st trn cc trang web nh Mechanical
Tunk ca Amazon.
Berger ni rng Chng ti c th thc hin mt cuc kho st cho doanh nghip vi gi 10 USD
trong vng 1 ngy vi rt nhiu phn hi t nhng ngi khc nhau v cc c tnh ca logo ca
doanh nghip . Hy lun nh trc khi in nhng tm card kinh doanh, bn cn thu thp
nhng phn hi c lp chc chn rng logo ca bn truyn ti tt c nhng g bn mong
mun.
Phong Linh
Theo Tr Thc Tr/Entrepreuner