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QUIZ ANSWERS
1) Less than
2) Just noticeable difference
3) Apple
4) Tag Heuer
5) Marginal Revenue
6) Guerilla Marketing
7) Google
8) Renault
9) Cannibalization
10) All the above are learnings
11) Oreo
12) Descriptive
13) Customer, Hero
14) Valerie Wagoner, founder of zipdial.com
15) Amazon.com
16) Debit and credit towers or the twin towers of Deutsche Bank
17) Strategy
18) Make In India campaign
19) Volkswagen Beetle by Doyle Bane Bembach
20) Brand
21) Surf Excel
22) Recycle
23) Satyajit Ray
24) Asian Paints
25) Under positioning
26) Maintenance Checks
27) DHL
28) Franchise
29) Real Beauty
30) Goodharts Law
2015