In 1932, America was in the grip of a depression far worse than ever experienced before under the presidency of Hoover, which is why when the elections drew closer, its was mixture of Roosevelts actions, Hoovers mistakes and the presidential campaigns of both that ultimately led Roosevelt, a democratic candidate, to victory. Roosevelt was the first American president to use the media and press to freely and openly communicate with the people. This forthrightness and charismatic approach was a change from Hoover, a republican candidate, who assumed that the American economy would solve itself, and didnt believe in interference (a laissez faire policy). Some of Hoovers policys like rugged individualism and higher tariffs, reduced international trade and worsened the economy. By the end of 1932, one third of the nation's workers were unemployed, farm income declined considerably, destroying mountains of surplus crops that they couldn't sell on the market because prices had collapsed? All of which finally drove the American people to blame Hoover for their state, and ultimately increasing Roosevelts chances. Roosevelt promised the country a 'new deal', which appealed to many Americans who people were prepared to risk the change in style of government-they had nothing to loose. Roosevelt intended to create jobs by spending more money. The people of America were now given a new hope from Roosevelt. So in November 1932 despite being paralyzed from the waist down, Roosevelt was elected president.