4.

nh gi thng hiu
nh gi thng hiu l kin c nhn ca khch hng nh gi v thng hiu
ca chng ti, m ngi tiu dng hnh thnh bng cch ghp tt c cc hot ng
thng hiu v hnh nh cc on th khc nhau. Khch hng ca chng ti c th
lm mi kiu nh gi v thng hiu, nhng c bn loi c bit quan trng :
nh gi v cht lng, s tn nhim, xem xt v u th thng hiu.
- Cht lng thng hiu : nh gi tng th ca ngi tiu dng v mt thng
hiu v thng to thnh c s cho vic la chn thng hiu. Thi thng hiu
ni chung ph thuc vo c trng v ch li ca cc thng hiu. c bit, cc
sn phm ca chng ti lm t x phng th cng vi cc thnh phn t nhin v
ti mi c la chn t cc nh cung cp uy tnh v tt nht. Do , khch
hng c th yn tm v cht lng sn phm ca chng ti, khng cn phi ngn
ngi khi la chn sn phm ca chng ti.
- Tnh nhim thng hiu: to s tn nhim ca khch hng, chng ti lun lun
tp trung vo cc tnh nng: nhn thc chuyn mn (lm v thit k sn phm cho
thy cht lng sn phm cng nh cc chuyn mn ca chng ti), tin cy (t
vn cho khch hng loi sn phm ph hp nht cho ln da ca h, cung cp cc
dch v sau khi mua sn phm), thn thin (tr chuyn, t vn khi h cn t vn
hoc b nhm ln v thng tin hay sn phm)
- Xem xt thng hiu: cc sn phm ca chng ti khng ch c x phng tm,
loi sch bi bn trn c th m cn phc hi da, loi b cc t bo cht trn da,
ni cch khc chm sc ln da ca khch hng mt cch nh nhng v ton din.
T , cho thy sn phm ca chng ti ph hp v cn thit nh th no khch
hng c th a ra quyt nh chc chn khi mua hng.
- u th thng hiu: tnh u vit ca thng hiu chng ti c o lng da
trn thi nhn bit ca khch hng i vi thng hiu ca chng ti nh l duy
nht v tt hn cc thng hiu khc, v c tnh ny c to ra da trn sn
phm chng ti c lm t x phng th cng vi nguyn liu t nhin v ti
mi c chit xut t tri cy v rau hu c. Chng ti c gng s dng nhng
nguyn liu khng gy hi cho mi trng, thm ch vt liu bao b cn c th ti
ch c.

5. S cng hng thng hiu:

- Hnh vi trung thnh i vi thng hiu:
i vi cc cng ty m phm th cc yu t quan trng nht khin cho khch hng
quan tm v gi s trung thnh, tn nhim vi thng hiu chnh l nh gi tt,
cht lng cao, dch v tt, gi c hp l l rt quan trng.
- Thi km theo:
Thng qua chng trnh tip th sn phm v dch v c cp trn, chng ti
lun c gng p ng y cc nhu cu v k vng cng nh mt hnh nh tch
cc trong nhn thc ca ngi tiu dng.
- thc cng ng:
Thng hiu ca chng ti khuyn khch khch hng tham gia nhiu cu lc b m
h cung cp c online v offline. Cc thnh vin ca cc cu lc b c c hi
tm hiu thm v sn phm v dch v ca chng ti, chia s tng v c bit l
nhn c nhiu li ch c bit v gim gi, nh ti tr cho cc hot ng c bit
v cc s kin v thc hin cc hot ng cng ng. Mt trang web chnh thc
ca tt c cc nc ca F5 c trnh by cung cp cc cu lc b khc nhau vi
cc li ch khc nhau.
- T ham gia tch cc:
Mt cng ng ln ca F5 trn Facebook t gn 1 triu ngi tham gia. Khch
hng c th dnh thi gian v nng lng tham gia cu lc b ny nhn thng
tin v trao i kin vi nhng ngi s dng khc; ni cch khc, h tr thnh
i din chnh thc ca cc thng hiu ca chng ti.