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Retail margin
10
33%
12%
Wholesale cost
6.70
Market size
X market share
20000000
4800000
Variable Costs
Manufacturing
Shipping + breakage
Sales commission
Total
Fixed cost
Manufacturing
Advertising
Salaries
Total
0.9
0.2
0.67
1.77
9000000
5000000
350000
14350000
1)
Unit Contribution
UC
=
4.93
2)
Break even point
2912860.7 units
3)
14.564303
4)
Profit impact
9296857.1
5)
a.
Market size
23000000
Advertising cost
10000000
Fixed Cost
19350000
Break even
3927795 Units
Profit impact
b.
Sales
c.
Market share
Revised Profit impact
Sales
d.
market share
9296857
5814934
25.2823
10000000
5957663
25.90288
Profit impact =
6)
Retail margin
Retail cost
6.250
Unit Contribution
4.480
Brand X sales
Break even
Profit impact
b.
Sales
c.
market share
Revised Profit impact
Sales
d.
Wholesale cost
Market size
a.
40%
market share
23000000
5520000
3203125 units
9296857
5278316
22.9492
3500000
3984375
17.3234
Profit impact =