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- Has a purpose

- calls for action


- informs/teaches
- You have a point to your message
- Says a lot in a short time (30-45 sec.)
- Script, words, music, actions etc.- EVERYTHING serves a purpose in communicating the message
- Tone carefully considered and created
- Audience is carefully considered; relatable & realistic
- follows fair use guidelines for images, background, and music
- May have:
- play on words
- statistics
- humour
- contact information/website at end

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