Professional Documents
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RSD Brad Branson - Command and Challenge
RSD Brad Branson - Command and Challenge
Table
of
Contents:
Introduction.........3
What
is
The
Command
and
Challenge
Method?(CCM)...................................5
Female
Attraction...7
Please
Like
Me
Mode
(PLM)............11
The
First
C:
Command.....13
The
Second
C:
Challenge...17
How
to
Use
CCM...................19
The
4
Ss:
Smirk,
Scold,
Smug,
Sneaky..20
The
Quickest
Method
for
Calibration....21
What
to
Say:
Just
Vomit
Words......24
Investment:
Everyone
Wants
a
Return......25
Lets
Get
Pumped
Up....26
Conclusion....27
About
the
Author.......30
Resources.....31
Copyright
2011
Brad
Branson
www.BradBranson.com
Page
2
INTRODUCTION:
Are
you
frustrated
from
another
night
out
trying
to
meet
women,
only
to
end
with
you
home
alone,
again?
How
many
of
your
nights
result
in
no
new
phone
numbers,
multiple
rejections,
and
leaving
you
wondering
what
went
wrong?
What
if
you
ARE
getting
decent
results,
but
want
to
FINE
TUNE
your
skills
at
meeting
and
dating
women
to
SUPERCHARGE
those
results?
After
traveling
to
over
35
countries
on
4
continents,
jet-setting
around
the
world,
and
rocking
out
in
night
clubs
and
bars
at
least
5
nights
a
week,
Ive
recognized
that
certain
patterns
repeat
themselves
over
and
over
again.
I
have
talked
to
literally
THOUSANDS
of
women,
resulting
in
many
ridiculous
stories
and
successes
beyond
my
wildest
dreams.
Theories
have
been
developed
from
these
patterns,
and
an
entire
new
approach
to
dating
women
has
been
established.
Every
weekend
I
run
bootcamps
teaching
this
material
to
clients.
It
has
been
finely
tuned
week
in
and
week
out,
leading
to
dramatic
improvements
for
each
client
in
the
short
time
span
of
a
single
weekend.
The
process
has
been
broken
down
into
a
complete
science.
A
full
new
gameplan
has
emerged
for
creating
massive
success
with
woman.
My
entire
weekend
bootcamp
is
built
around
this
new
philosophy,
but
unfortunately
it
would
take
just
as
long
to
explain
the
whole
process.
Copyright
2011
Brad
Branson
www.BradBranson.com
Page
3
Through
years
of
personal
research,
and
teaching
literally
HUNDREDS
of
guys
in
bars
and
night
clubs
around
the
world,
I
have
discovered
what
works
and
what
doesnt.
One
characteristic,
more
than
any
other,
which
is
a
part
of
EVERY
conversation
you
have,
can
either
SABOTAGE
your
results
leaving
you
home
alone,
or
can
give
you
the
ROCK
STAR
LIFESTYLE
that
every
man
desires.
Sounds
good
doesnt
it?
Lets
get
down
to
business.
Copyright
2011
Brad
Branson
www.BradBranson.com
Page
4
What
is
The
Command
and
Challenge
Method?
(CCM)
A
new
medium
of
communication
has
been
discovered.
There
is
a
secret
language
that,
through
the
use
of
this
new
method,
will
completely
change
how
you
interact
with
women
and
allow
you
to
build
instant
attraction.
This
method
does
not
rely
on
how
you
are
feeling,
what
you
are
thinking,
who
you
are
talking
to,
what
you
are
wearing,
what
you
are
saying,
how
fat
you
are,
or
how
much
money
is
in
your
wallet.
As
a
dating
coach,
I
would
study
and
try
to
break
down
why
some
guys
had
great
results
with
women,
and
some
just
didnt.
While
some
of
the
best
had
very
different
personalities
and
styles,
there
was
a
common
thread
among
them.
I
just
couldnt
put
my
finger
on
it.
Then
one
night,
while
I
was
out
teaching
a
bootcamp
in
Dubai,
it
clicked.
I
was
chatting
up
this
hot
Brazilian
girl
and
she
was
LOVING
me.
But
the
venue
was
loud,
and
I
had
to
strain
my
voice.
I
noticed
that
all
of
a
sudden
ONE
SENTENCE
completely
changed
how
the
girl
was
acting
towards
me.
But
what
I
said
wasnt
that
bad
I
thought.
I
realized
it
was
HOW
I
said
it.
The
epiphany
hit
me
like
a
ton
of
bricks.
I
knew
how
to
flip
the
conversation
around,
and
get
the
girl
back.
I
had
to
try
it.
Copyright
2011
Brad
Branson
www.BradBranson.com
Page
5
I
confirmed
that
I
was
right,
the
technique
worked,
and
I
quickly
had
the
girl
all
over
me
again.
What
is
the
missing
link?
CCM
(The
Command
and
Challenge
Method)
is
the
missing
ingredient.
ONE
THING,
an
external
switch
that
you
can
consciously
execute,
changes
the
entire
dynamic
of
the
interaction.
CCM
is
also
one
of
the
best
ways
to
calibrate
specifically
to
ANY
woman
in
ANY
environment.
And
the
best
part
is
that
after
you
develop
the
technique,
and
internalize
it,
you
will
do
it
AUTOMATICALLY
in
a
very
short
period
of
time.
What
is
CCM
and
why
is
it
so
important?
First
we
need
to
gain
a
foundational
understanding
of
what
attraction
is,
and
how
CCM
plays
a
key
role
in
building
attraction
in
a
woman.
Copyright
2011
Brad
Branson
www.BradBranson.com
Page
6
FEMALE
ATTRACTION:
What
creates
attraction
in
a
woman?
What
creates
attraction
in
ANYTHING?
Attraction
comes
from
"value.
More
value
=
more
attraction.
Lets
say
you
were
walking
through
the
desert,
and
you
hadnt
eaten
in
2
weeks.
You
come
to
a
fork
in
the
road,
and
to
your
left
there
is
a
new
Bugatti
Veyron,
to
the
right,
a
juicy
hot
steak.
Based
on
your
current
human
needs,
that
steak
has
a
lot
more
value
to
you.
You
are
therefore
attracted
to
it,
no
matter
what
the
financial
value
of
each
item
is.
Now
picture
a
fit
woman
wearing
a
tight
little
mini
skirt
rocking
4
heels.
For
most
men,
that
alone
would
appear
to
be
a
decent
amount
of
value,
and
it
creates
a
jolt
of
attraction.
So
what
creates
attraction
for
a
woman
then?
As
seen
above,
value
is
relative,
and
you
need
to
realize
that
men
and
women
value
things
VERY
differently.
Luckily,
women
arent
as
superficial
as
men,
there
is
more
depth
to
what
they
value
in
a
man.
Men
value
looks,
and
this
can
create
a
lot
of
confusion.
They
assume
that
since
THEY
are
attracted
to
looks,
women
should
be
as
well.
But
women
have
OTHER
characteristics
that
they
place
more
importance
on.
Particularly,
they
are
looking
for
a
man
with
HIGH
VALUE
characteristics.
Copyright
2011
Brad
Branson
www.BradBranson.com
Page
7
You
could
call
it:
Confidence
Swagger
Being
alpha
Dominance
A
leader
of
men
Masculinity
High
self
esteem
What
are
some
characteristics
that
convey
high
value?
A
man
of
action
Being
a
leader
Being
unapologetic
Not
trying
to
impress
the
girl
Not
identifying
yourself
based
on
other
peoples
opinions
Reacting
less
towards
someone
compared
to
how
they
are
reacting
to
you
Showing
intent
Self
amusing
Having
self
worth
Having
a
strong
sense
of
entitlement
Being
a
risk
taker
Being
unstifled
Acting
congruent
Being
authentic
Having
integrity
Being
outgoing
Being
social
Being
comfortable
in
your
own
skin
Copyright
2011
Brad
Branson
www.BradBranson.com
Page
8
If
you
pay
close
attention
to
these
examples,
there
is
a
consistent
pattern
among
how
they
are
all
conveyed.
To
build
attraction
with
a
woman,
i.e.
to
convey
that
you
are
high
value,
it
must
be
NON-VERBALLY
COMMUNICATED.
Value
isnt
conveyed
on
the
level
of
the
words,
actions
speak
louder
than
words.
Using
the
age-old
thought
experiment
of
viewing
caveman
times
in
context
of
our
current
social
environment,
if
a
cavewoman
were
on
a
quest
to
find
her
ideal
partner,
what
would
she
look
for?
The
caveman
that
is
going
to
provide
her
with
the
best
chance
of
survival
and
long-term
happiness
is
going
to
be
the
caveman
that
has
the
highest
value
relative
to
those
around
him.
The
only
way
she
can
discern
this,
especially
in
the
era
prior
to
language
development,
is
based
on
how
he
interacts
with
the
other
members
in
their
little
cave
community.
The
Real
Social
Dynamics
crew
has
broken
down
how
that
caveman
would
carry
himself
pretty
extensively.
It
is
in
line
with
the
lists
provided
above.
To
build
attraction
you
need
to
convey
high
value
traits.
Weve
learned
through
thousands
of
hours
in
the
trenches,
out
in
the
hottest
night
clubs
around
the
world,
that
to
really
subcommunicate
value
and
build
immense
attraction,
you
need
to
develop
and
internalize
core
beliefs
and
mindsets
about
how
you
view
yourself
in
comparison
to
women.
But
it
takes
a
lot
of
time
to
fully
internalize
a
mindset
and
make
it
a
belief!
CCM
will
help
you
get
results
right
now!
The
quickest
way
to
convey
value
at
the
immediate
onset
of
the
conversation
is
through
your
voice.
Copyright
2011
Brad
Branson
www.BradBranson.com
Page
9
Think
about
it,
what
is
the
initial
impression
a
woman
has
of
you?
Sure,
there
is
your
physical
appearance,
and
maybe
she
saw
you
talking
to
some
other
girls,
but
all
things
considered
equal,
she
isnt
going
to
be
able
to
truly
discern
your
value
until
she
talks
to
you.
Then
you
have
the
opportunity
to
convey
those
high
value
traits.
But
again,
that
takes
time.
What
is
the
first
thing
she
is
going
to
be
exposed
to?
Your
voice.
So
be
loud,
and
use
CCM
to
convey
HUGE
amounts
of
value
and
create
a
dynamic
where
she
is
DRAWN
to
you.
It
is
the
quickest,
easiest
way
to
create
instant
attraction.
Why
is
this?
There
is
actually
inherent
value
in
the
way
you
talk
to
someone
and
the
projection
and
tonality
you
use.
Copyright
2011
Brad
Branson
www.BradBranson.com
Page
10
PLEASE
LIKE
ME
VOICE
TONE
(PLM):
The
Please
Like
Me
tone
of
voice,
or
PLM
for
short,
conveys
LOW
VALUE.
It
is
unattractive.
The
quintessential
example
of
someone
in
PLM
would
be
the
dirty
beggar
on
the
street.
Can
you
spare
some
change
please?
Or,
the
nerd
at
the
party.
Hi,
will
you
be
my
friend?
(Audio
Clip
#1):
http://www.bradbranson.com/command-challenge-extras/
THE
PASSWORD
IS:
CCM
You
fall
into
PLM
when
you
talk
to
someone
you
perceive
as
having
more
value
than
you.
This
could
include
your
boss,
your
parents,
or
that
hot
girl
that
you
dont
think
would
ever
like
you.
Or
it
might
just
be
that
you
arent
in
a
social
mood
yet,
either
too
nervous
to
approach
because
of
your
internal
headspace,
or
you
havent
built
up
any
social
momentum.
CCM
breaks
you
out
of
PLM,
and
can
drastically
change
the
way
people
interact
with
you
IN
AN
INSTANT.
Copyright
2011
Brad
Branson
www.BradBranson.com
Page
12
COMMAND
&
CHALLENGE
THE
FIRST
C:
COMMAND
CCM
works
for
2
important
reasons.
The
first,
which
I
will
cover
in
this
chapter,
is
that
it
puts
you
into
a
COMMANDING
AUTHORITATIVE
role.
COMMANDING
means
to
literally
give
instructions
as
if
you
were
a
person
of
authority.
This
creates
a
situation
where
you
convey
yourself
as
higher
value
than
the
woman,
and
builds
INSTANT
attraction.
Some
specific
social
examples
of
someone
COMMANDING
attention
would
be:
Copyright
2011
Brad
Branson
www.BradBranson.com
Page
13
A
COMMANDING
tone
of
voice
is
more
authoritative
than
a
flat,
normal
conversation.
This
does
not
necessarily
mean
you
are
lowering
the
overall
tone
of
your
voice.
You
are
just
COMMANDING
attention.
Again,
there
is
inherent
value
in
using
CCM.
It
normally
takes
a
certain
amount
of
self
worth
and
perceived
self-value
to
talk
to
someone
this
way.
But
social
value
is
completely
arbitrary,
it
develops
based
on
two
people
pinging
off
of
each
other
to
see
how
to
respond.
One
takes
on
the
higher
value
role
(more
attractive)
while
the
other
takes
on
the
lower
value
role.
The
problem
most
guys
have
is
that,
due
to
social
conditioning,
they
perceive
the
girl
as
higher
value.
On
a
superficial
level
this
makes
sense.
Advertising,
TV,
social
conditioning
in
general
have
battered
our
self-esteem,
glamorizing
beautiful
women
as
the
paradigm
of
human
existence.
But
it
doesnt
have
to
be
this
way
in
an
interaction.
Again,
social
value
is
COMPLETELY
arbitrary.
Its
all
in
your
head.
I
have
a
great
example
from
a
bootcamp
I
was
running
in
New
York
City.
I
had
a
very
successful
student
on
program,
taking
the
bootcamp
with
his
2
best
friends.
We
were
giving
feedback
and
his
friends
were
saying
how,
in
the
corporate
boardroom,
this
guys
tone
of
voice
was
awesome.
Its
because
he
had
an
actual
dollar
symbol
indicating
his
value,
he
knew
how
much
he
was
worth.
Copyright
2011
Brad
Branson
www.BradBranson.com
Page
14
So
when
he
was
talking
to
a
woman
in
the
boardroom,
he
brought
out
that
spicy
CCM
tone.
GUY:
Cindy!
You
know
you
need
us
for
this
deal.
Were
the
best
there
is!
But
then
place
this
guy
in
front
of
a
girl
in
a
night
club,
and
its
amazing
how
things
change.
GUY:
Oh
heyyyy!
Hoooww
are
youuuuu!
(All
smiley)
You
take
on
specific
roles
based
on
your
perceived
value,
and
your
tone
of
voice
changes
because
of
this.
Ultimately
we
want
to
change
this
headspace,
reinforce
that
belief
that
you
are
higher
value.
That
is
what
the
RSD
bootcamp
and
other
RSD
products
are
all
about.
But
again,
changing
belief
patterns
takes
time.
The
human
mind
is
too
smart
to
just
intellectually
trick
yourself
into
thinking
that
you
are
higher
value
than
a
hot
woman.
There
are
some
reframing
techniques
that
help
a
lot,
but
ultimately
it
is
going
to
come
down
to
real
life
experience
to
bolster
the
high
value
mindset
into
your
belief
system.
This
creates
a
huge
problem.
How
do
you
get
positive
reference
experiences
and
good
results
if
you
dont
have
these
high
value
beliefs
in
the
first
place?
CCM
is
an
external
tweak
that
can
push
beyond
how
you
feel
internally,
no
matter
what
headspace
you
are
in,
or
your
perceived
value,
and
get
you
results
now.
A
lot
of
people
worry
about
how
good
they
feel,
and
how
it
affects
their
night.
(either
in
state
or
out
of
state)
Copyright
2011
Brad
Branson
www.BradBranson.com
Page
15
The
reality
is
that
there
are
nights
where
you
dont
feel
great.
CCM
works
independently
of
how
you
feel,
either
mentally
or
physically.
You
can
still
use
a
COMMANDING
voice,
and
build
immense
attraction
in
the
girl,
even
if
you
feel
like
crap.
I
remember
one
time
in
Paris.
I
had
food
poisoning
from
an
unpasteurized
smoothie,
but
I
still
had
a
bootcamp
to
run,
and
it
was
time
for
a
demo.
I
felt
like
absolute
SHIT,
but
I
had
to
represent
on
program.
So,
with
hot
flashes
and
a
curdling
stomach,
I
pushed
my
way
through
the
crowd
and
approached
some
cute
little
Parisian
hottie.
ME:
Ay!
Yerr
CUTE!
Whats
your
NAME!
FULL
CCM.
CCM
completely
locked
in
the
attraction,
and
her
positive
reaction
made
me
forget
about
the
queasiness
for
a
while.
I
rode
out
the
attraction
and
within
MINUTES
I
was
making
out
with
the
girl
in
front
of
the
students.
No
lines,
no
stupid
games,
no
magic
tricks
needed,
CCM
takes
care
of
it
all.
It
doesnt
matter
if
you
are
feeling
bad,
feeling
nervous,
or
have
approach
anxiety.
At
the
very
least,
the
worst
case
scenario,
the
girl
will
be
intrigued
by
the
dominant-sounding
guy
talking
to
her
in
a
way
that
no
one
else
does.
Copyright
2011
Brad
Branson
www.BradBranson.com
Page
16
THE
SECOND
C:
CHALLENGE
The
CHALLENGE
aspect
of
CCM
takes
advantage
of
the
way
that
human
beings
AUTOMATICALLY
respond
based
on
the
tone
of
voice
someone
uses
towards
them.
If
you
are
talking
to
someone
in
PLM
(Please
Like
Me
Mode),
automatically,
without
even
thinking
about
it,
theyll
use
CCM
against
you.
NERD:
Hey
girlllssss,
you
guys
having
funnn???
GIRLS:
Not
anymore.
-backturn
Whereas
by
coming
in
dominant,
with
a
strong
loud
CCM
tone
of
voice,
you
get
the
opposite
effect.
PLAYER:
AY!
You
guys
having
FUN.
GIRL:
Oh
heeeey!!!
Whats
uppp?!
Were
just
hanging
out,
partying
it
up
blah
blah
blah
You
create
a
dynamic
where
she
goes
into
PLM,
and
starts
trying
to
get
with
you
because
of
how
you
initiated
the
conversation.
Why
does
someone
go
into
PLM
when
you
approach
with
CCM?
People
always
move
towards
the
social
norm.
Think
about
how
it
would
sound
if
everyone
talked
in
PLM.
How
bizarre
would
it
be
if
everyone
sounded
like
girly
fashionistas?
Oh
my
god!
Your
shirt
is
soooo
pritttttyyyy!!
Copyright
2011
Brad
Branson
www.BradBranson.com
Page
17
But
more
importantly,
the
reason
CCM
creates
a
CHALLENGING
dynamic,
and
forces
the
other
person
to
go
into
PLM,
is
because
if
both
people
stayed
in
a
COMMANDING
authoritative
tone
of
voice,
the
situation
may
become
very
tense.
When
people
encounter
CCM,
their
normal
inclination
is
to
respond
by
balancing
the
conversational
tone
by
using
PLM
to
avoid
tension.
Most
people
will
do
anything
to
avoid
a
tense
moment,
but
because
you
know
that
they
will
diffuse
the
tension,
you
can
use
CCM
to
get
them
to
respond
in
PLM.
This
does
a
couple
of
cool
things
when
you
approach
a
woman.
Automatically
the
girl
will
now
see
you
as
comparable
to
every
other
person
that
has
spoken
to
her
in
that
way.
Her
jerk
ex-boyfriend,
her
boss,
her
dad
All
high
value
people,
and
people
that
she
was
attracted
to.
You
now
fall
into
the
same
category.
On
another
level,
by
using
CCM
and
getting
her
to
respond
in
PLM,
she
is
automatically
thinking
about
how
she
only
talks
in
PLM
to
people
that
are
high
value,
and
since
she
is
talking
to
you
in
this
way,
it
must
be
because
you
are
high
value
(attractive)
as
well!
Copyright
2011
Brad
Branson
www.BradBranson.com
Page
18
HOW
TO
USE
CCM:
GO
IN
HARD
How
many
times
have
you
been
talking
to
a
woman,
and
it
just
isnt
going
anywhere?
Its
like
the
girl
isnt
even
into
the
conversation!
The
quickest
fix
is
to
GO
IN
HARD!
As
a
high
value
person,
you
shouldnt
care
about
impressing
the
girl,
but
you
still
have
that
initial
first
impression.
You
want
it
to
convey
as
much
dominance,
high
value,
and
alpha-ness
as
possible.
How
do
you
do
this?
Go
in
HARD!
Execute
COMMAND
&
CHALLENGE.
Use
strong
eye
contact,
and
be
fucking
loud
with
a
CCM
tone
of
voice.
Copyright
2011
Brad
Branson
www.BradBranson.com
Page
19
THE
4
SS:
SMIRK-SCOLD-SMUG-SNEAKY
What
is
the
difference
between
CCM
and
just
being
an
outright
asshole?
The
difference
between
prick
and
playfully
dominant
is
the
playful
smirk.
Saying
YOU
SUCK!
with
a
smile
completely
changes
the
meaning
compared
to
just
a
mean
YOU
SUCK!
The
look
you
want
to
be
conveying
is
a
mixture
of
scolding,
smugness,
and
most
importantly
a
smirky
sneakiness.
What
are
you
sneaky
about?
Its
like
the
kid
getting
caught
with
his
hand
in
the
cookie
jar,
yet
naively
knows
he
can
get
away
with
it.
But
instead
of
stealing
a
cookie,
you
are
stealing
a
look
at
her
fine
body.
This
is
flirting,
sending
mixed
signals
to
the
girl.
CCM
does
a
great
job
of
creating
that
initial
flirtatious
sexual
tension.
Copyright
2011
Brad
Branson
www.BradBranson.com
Page
20
THE
QUICKEST
METHOD
FOR
CALIBRATION
How
do
you
calibrate
the
amount
of
CCM
to
use
when
talking
with
a
specific
girl,
or
in
a
specific
environment?
The
amount
of
CCM
used
is
directly
related
to
the
level
of
stimulus
needed
to
pop
the
girls
bubble.
This
bubble
is
what
historically
was
called
the
bitch
shield
in
the
pickup
community.
It
is
the
initial
resistance
a
woman
gives
you
at
the
beginning
of
the
interaction.
It
is
just
a
screening
tool.
She
cant
talk
to
every
guy
that
approaches
her,
so
she
has
developed
an
auto
pilot
response
to
screen
for
a
high
value
guy.
Pop
that
bubble,
and
the
interaction
hooks,
attraction
has
been
created.
You
have
passed
the
initial
test
by
showing
her
that
you
are
a
cool
high
value
dude.
Depending
on
the
venue,
the
time
of
night,
and
how
attractive
the
girl
is
drastically
changes
the
level
of
CCM
needed
to
pop
the
bubble.
You
obviously
dont
want
to
go
up
to
some
woman
in
the
mall
and
shout:
GUY:
Ay!
Who
are
you!!!
You
have
to
calibrate
to
the
environment.
In
this
situation,
you
must
have
amore
neutral
tone
of
voice,
similar
to
a
normal
conversation.
In
a
posh
night
club
however,
with
big
alpha
dudes
running
around
and
hot
girls
wearing
skimpy
outfits,
its
going
to
take
a
lot
more
intensity
to
push
through
that
initial
bubble
and
convey
yourself
as
the
cool
high
value
dude
that
you
are.
Copyright
2011
Brad
Branson
www.BradBranson.com
Page
21
Another
calibration
tip
is
based
on
how
hot
the
girl
is.
If
you
are
talking
to
a
sub-par
girl,
you
dont
want
to
make
her
sad
by
straight
yelling
at
her.
You
already
have
plenty
of
value
just
by
approaching.
Being
more
commanding,
conveying
more
value,
is
only
going
to
make
the
gap
even
bigger.
So
again,
keep
it
flat
and
neutral,
like
a
normal
conversation.
But
have
you
ever
tried
to
approach
a
hot
woman
in
a
nightclub,
only
to
result
in
her
giving
you
that
face
saying,
Get
the
fuck
away?
Or
worse,
she
completely
ignores
you?!
Pop
that
bubble
with
razor
sharp
CCM
ice
daggers!
ME:
Ay!
YOU!
GIRL!
Youre
cute!
You
have
to
pop
the
bubble
and
get
the
girls
attention.
The
more
stimuli
in
the
venue,
the
more
CCM
used.
The
hotter
the
girl,
the
more
CCM
used.
The
hotter,
the
harsher.
In
a
bar
or
nightclub,
I
start
EVERY
interaction
using
CCM,
erring
on
the
side
of
appearing
too
high
value,
but
trying
to
calibrate
the
intensity
based
on
the
stimulus
level
of
the
venue,
and
how
attractive
she
is.
The
strong
CCM
usually
lasts
for
the
first
30
seconds
to
a
few
minutes.
Stay
in
CCM
until
the
hook
point.
This
is
when
the
woman
starts
adding
to
the
conversation,
and
wants
you
to
stay
there.
Copyright
2011
Brad
Branson
www.BradBranson.com
Page
22
At
this
point
she
has
realized
how
cool
you
are,
and
you
can
transition
into
a
more
equal
50-50
ratio
of
talking
between
the
two
of
you.
This
is
the
time
to
settle
into
a
more
neutral,
conversational
tone
of
voice,
with
little
spikes
of
CCM
spiced
in.
Copyright
2011
Brad
Branson
www.BradBranson.com
Page
23
WHAT
TO
SAY:
JUST
VOMIT
WORDS
CCM
quickly
puts
you
in
that
proper
high
value
category,
allowing
you
to
get
away
with
saying
almost
anything.
I
can
go
up
to
girls
and
just
vomit
words,
spewing
any
random
bullshit.
THIS
SOLVES
THE
I
RAN
OUT
OF
THINGS
TO
SAY
PROBLEM!
You
can
literally
say
whatever
comes
to
mind,
no
matter
how
ridiculous
it
seems.
Ive
also
gone
in
full
interview
style,
but
the
context
of
the
conversation
completely
changes
when
using
CCM.
The
underlying
tone
is
almost
interrogative
as
opposed
to
some
needy
dude
just
trying
to
build
a
connection
with
the
girl.
This
flips
the
whole
concept
of
what
you
say
on
its
head.
You
can
say
ANYTHING
to
the
girl
as
long
as
its
with
the
right
tone
of
voice.
Within
common
sense
reasoning
obviously!!!
For
more
information
on
vomiting
words
check
out
the
resources
section
at
the
end
of
this
book.
Copyright
2011
Brad
Branson
www.BradBranson.com
Page
24
INVESTMENT:
EVERYONE
WANTS
A
RETURN
There
are
other
ways
CCM
forces
the
girl
to
invest
and
put
more
effort
into
the
conversation.
Ill
be
vomiting
random
nonsensical
conversation
and
at
some
point
shell
say
something
that
catches
my
attention.
A
nicely
placed
REALLY?!
in
CCM
gets
her
chasing
you,
it
places
you
even
further
into
a
high
value
authoritative
role,
while
getting
her
to
invest
more
into
the
interaction.
Heres
an
example:
GIRL:
Yeah,
I
was
riding
my
bike
down
this
crazy
steep
mountain
an
ME:
REALLY.
GIRL:
Yeah,
it
was
a
lot
of
fun,
I
was
with
my
friends
and
it
was
kind
of
dangerous
becaus
ME:
REALLY.
GIRL:
Yeah,
I
mean
blah
blah
blah
(Audio
Clip
#3):
http://www.bradbranson.com/command-challenge-extras/
THE
PASSWORD
IS:
CCM
For
more
information
on
investment
check
out
the
resources
section
at
the
end
of
this
book.
Copyright
2011
Brad
Branson
www.BradBranson.com
Page
25
LETS
GET
PUMPED
UP!!!
Earlier
it
was
explained
how
CCM
isnt
dependent
on
how
you
feel,
and
it
can
help
you
transition
into
a
better
state
of
mind
once
you
get
a
good
response
from
the
woman
you
are
talking
to.
Also,
in
general,
just
using
a
commanding
voice
feels
good
as
a
man.
It
is
authoritative
and
all
men
have
that
alpha
dominant
side
to
them.
You
call
out
a
girl,
and
it
feels
good.
Having
problems
being
dominant?
Use
CCM.
Copyright
2011
Brad
Branson
www.BradBranson.com
Page
26
CONCLUSION:
Once
you
remove
the
tonality
blind
spot,
you
will
begin
to
notice
this
new
form
of
communication
EVERYWHERE.
It
opens
your
eyes
to
a
new
sub-language
of
human
interaction.
A
silent
medium
where
social
value
is
CONSTANTLY
being
exchanged.
Every
single
interaction
that
takes
place
between
two
people
involves
this
tonality-value
matrix,
and
it
is
the
most
blatant
indicator
of
who
has
more
value.
Here
are
a
few
examples:
I
have
a
friend
who
has
great
tonality.
Hes
just
a
cool
laidback
dude,
and
knows
how
to
have
a
good
time.
But
what
happens
when
his
girlfriend
calls
him
on
the
phone?
FRIEND:
Ohhh
heeeyyyy
hunnnnie,
how
are
youuuuuuu???!!
His
tone
of
voice
completely
shifts
into
PLM.
Who
do
you
think
wears
the
pants
in
that
relationship?
Be
conscious
of
your
tone
of
voice
even
on
the
phone,
a
shift
to
CCM
can
drastically
change
your
results
in
phone
game.
Look
at
how
customer
service
people
talk
to
you.
They
are
always
in
PLM
because
they
are
trying
to
please
you,
aiming
for
the
big
tip.
Ever
wonder
why
every
news
broadcaster
sounds
exactly
the
same?
Copyright
2011
Brad
Branson
www.BradBranson.com
Page
27
Its
because
they
always
use
a
COMMANDING
tone
of
voice
when
they
deliver
the
news.
People
want
their
news
delivered
authoritatively,
decisively,
and
it
all
comes
down
to
the
broadcasters
tonality.
WARNING:
DO
NOT
OVERANALYZE!!!
Once
you
become
conscious
of
this
value
matrix,
its
easy
to
go
into
super
analytical
mode,
constantly
analyzing
yourself
and
others.
This
might
be
good
for
a
week
or
two,
but
relax.
Most
of
the
time
you
wont
need
to
worry
if
you
are
in
CCM
or
PLM.
Men
naturally
talk
in
a
neutral
to
COMMANDING
range.
Its
only
when
you
slip
up,
usually
due
to
an
unconscious
self
perceived
change
in
your
value,
that
you
fall
into
PLM.
When
you
approach
an
average
looking
girl,
youll
probably
be
just
fine.
But
with
that
super
hottie,
thats
when
you
might
accidentally
switch
into
PLM.
But
its
good
to
be
conscious
of
this,
because
you
can
then
switch
back!
Time
to
bring
the
CCM
ice!
Use
CCM
to
supercharge
your
results
now,
and
as
you
start
getting
better
results,
and
gaining
more
positive
life
experiences,
something
interesting
will
happen.
Its
the
best
part
of
the
whole
process!
This
is
how
mindsets
turn
into
beliefs!
Copyright
2011
Brad
Branson
www.BradBranson.com
Page
28
As
you
start
getting
better
results
with
women,
and
internalizing
that
you
ARE
high
value,
you
will
begin
to
use
CCM
automatically.
It
is
your
default
way
of
speaking
to
someone
you
perceive
as
lower
value!
Just
as
the
boss/dad/policeman/professor
doesnt
need
to
consciously
think
about
being
authoritative
when
they
interact
with
others,
once
you
internalize
the
proper
mindsets,
you
wont
have
to
worry
about
it
either.
Now
go
out
and
COMMAND
&
CHALLENGE!
Thanks
for
reading
this
e-book,
and
for
subscribing
to
the
blog.
If
you
received
this
e-book
from
a
friend,
please
check
out
my
site
at
www.BradBranson.com
There
is
a
veritable
LIBRARY
of
material
that
will
not
only
increase
your
success
with
women,
but
your
success
with
LIFE!
Copyright
2011
Brad
Branson
www.BradBranson.com
Page
29
ABOUT
THE
AUTHOR:
As
of
2011,
Brad
Branson
has
been
an
international
dating
coach
with
the
leading
dating
company
Real
Social
Dynamics
for
over
2
years.
Through
his
own
success
and
teaching
experience,
he
has
taught
HUNDREDS
of
men
how
to
create
the
dating
life
they
desire.
Hes
coached
in
over
35
countries
on
4
continents,
developing
universal
patterns
that
ANYONE
can
apply,
no
matter
what
city,
age,
or
income
bracket
they
come
from.
His
website
www.BradBranson.com
is
one
of
the
top
dating
advice
blogs
in
the
world,
with
a
high
level
of
interactivity
between
himself
and
his
readers.
Coining
the
phrase
Lifestyle
Development,
his
motivation
is
to
focus
on
all
aspects
of
your
life.
What
is
Lifestyle
Development?
Its
personal
development
on
steroids.
Lifestyle
development
incorporates
every
aspect
of
your
life,
from
going
up
and
talking
to
that
girl
across
the
room,
training
hard
in
the
gym,
eating
healthy,
honing
your
entrepreneurial
nature,
traveling
the
world,
and
being
a
man
of
stories.
BradBranson.com
is
dedicated
to
creating
the
ultimate
life,
to
making
your
reality
and
the
experiences
you
have
as
kick
ass
as
possible.
Through
each
article,
youll
see
my
own
journey,
the
process
I
use
to
teach
my
clients,
and
how
you
can
incorporate
the
concepts
into
your
own
development.
Be
the
man
of
stories,
James
Bond
without
the
spy
shit,
Pierce
Brosnan
in
the
Thomas
Crown
Affair,
or
the
next
Richard
Branson.
Personal
Development
is
so
2000s,
Lifestyle
Development
is
for
the
2010s.
Copyright
2011
Brad
Branson
www.BradBranson.com
Page
30
RESOURCES:
How
to
Talk
to
Girls
and
Never
Run
Out
of
Things
to
Say
http://www.bradbranson.com/how-to-talk-to-a-girl/
The
Million
Dollar
Mouthpiece:
Learn
to
Vomit
Words
http://www.bradbranson.com/what-to-say-to-a-girl/
Get
HUGE
Returns!
(How
to
Get
the
Girl
to
Invest)
http://www.bradbranson.com/get-huge-returns-how-to-get-
the-girl-to-invest/