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  • Psarubric

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    The document provides instructions for students to collaborate in book clubs to create public service announcements (PSAs) about societal issues they have studied. Students can create a mock billboard, 30-60 second commercial, or magazine ad to raise awareness and change perceptions about a social issue. If groups choose, they can create a unified PSA campaign with common phrases and images. The rubric evaluates students on using original ideas to communicate a clear and convincing message about a social issue, with all group members actively contributing to the collaborative creation process.

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    psarubric

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    The document provides instructions for students to collaborate in book clubs to create public service announcements (PSAs) about societal issues they have studied. Students can create a mock billboard, 30-60 second commercial, or magazine ad to raise awareness and change perceptions about a social issue. If groups choose, they can create a unified PSA campaign with common phrases and images. The rubric evaluates students on using original ideas to communicate a clear and convincing message about a social issue, with all group members actively contributing to the collaborative creation process.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    481 views1 page

    Psarubric

    Uploaded by

    api-236041908
    The document provides instructions for students to collaborate in book clubs to create public service announcements (PSAs) about societal issues they have studied. Students can create a mock billboard, 30-60 second commercial, or magazine ad to raise awareness and change perceptions about a social issue. If groups choose, they can create a unified PSA campaign with common phrases and images. The rubric evaluates students on using original ideas to communicate a clear and convincing message about a social issue, with all group members actively contributing to the collaborative creation process.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    PublicServiceAnnouncement

    Afterreadingamemoirandnonfictiontextsrelatedtoasocietalissue,collaboratewithyourbookclubgroup
    tocreateapublicserviceannouncementrelatedtothatissue.Recallwhatyouvelearnedaboutvarious
    publicserviceannouncementsandrememberthatthegoalistoraiseawarenessorchangethepublics
    perceptionaboutasocialissue.PSAsfrequentlytargetaspecificgroupofpeople(basedonage,gender,
    etc.)

    YourPSAcanbeanyofthefollowing:
    amockbillboardad(poster)
    a3060secondcommercialspot
    amagazineadvertisement

    Ifyourgroupissoinclined,youmaycreatemorethanonePSAaspartofaunifiedpublicservice
    announcementcampaign.Thinkofthecampaignsweveexaminedinclass.RememberthatPSA
    campaignsaretiedtogetherwithcommonphrasesandimages.

    Rubric

    NotYet

    MeetsStandards

    ExceedsStandards

    Create

    ___ThePSAuses
    originalideasto
    communicatea
    messageaboutasocial
    issue

    ___ThePSAusesunique
    andoriginaltechniquesto
    clearlyconveyaprovocative
    messageaboutasocial
    issue

    Communicate

    ___Themessageis
    clearlycommunicated
    throughthePSA

    ___Themessageisclearly
    communicatedthroughthe
    PSA

    ___Themessagethatis
    communicatedis
    understandableand
    accessibletothegroup
    targetedbythePSA

    Argue

    ___Themessagemay
    convincesomeviewers
    ofthePSA

    ___Themessageis
    provocative,evokesemotion,
    andisconvincingtoviewers
    ofthePSA

    Collaborate

    ___Allmembersof
    groupplayanactiverole
    inthecreationofthe
    PSA

    ___Allmembersofgroup
    playmorethananactiverole
    inthecreationofthe
    PSAgroupmembersbuild
    offoneanothersideasand
    contributemeaningfulideas
    andsuggestionstothe
    PSA/campaign

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