STRATEGIC ALLIANCE COURSE

CLASS WORK OF 15/01/2015

ARROW FORD CAR DEALER

I'll Show Them Who's Boss, Series 2, Episode 4 produced by Caius Julyan, in I'll Show Them Who's Boss,
Series 2, Episode 4 (London, England: British Broadcasting Corporation (BBC), 2004), 39:22 mins
http://search.alexanderstreet.com/busv/view/work/1796031

In todays class we will watch the above mentioned video in order to develop the following items by group:
1.
2.
3.
4.
5.

Brief industry background

Identify the parties involved
Develop a SWOT for each party
Identify strategic fit and synergies
Identify type and main purpose of alliance agreement

By the end of the class, each group should send through virtual class the work done which will be graded
towards academic work (see syllabus).