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L Vn Trng
L Vn Hi
L Nguyn Khoa
Kiu Quang Tin
Nguyn Minh Phc
Bi V Quang Huy
D N: XY DNG M HNH KINH DOANH M RNG LIN KT
SN PHN LP XNG GIA NH

M t:
Lp xng l mn n truyn thng ca ngi Vit Nam, ngoi lm mn n c th dng
lm qu biu trong dp l c bit. L mn mi v rt ngon, d n, d ch bin v thi
gian ch bin rt ngn.
Dch v:
Hin ti vng qu tnh Tin Giang c mt khu vc khong 10 h gia nh lm ngh lm
lp xng, nhng hot ng bn sn phm ring l v ch hot ng mnh trng tt. Mc
ch ca d n l to mt thng hiu cho loi lp xng , mang sn phm i nhiu ni
hn phn phi cho cc nh bn s, l v c bn trong siu th.
i tng khc hng: khch hng mua lp xng, ngi tiu dng, nh hng, nh phn
phi l.
Phn tch th trng:
Lp xng l mt trong nhng mn n a tht ca nhiu ngi c bit vo cc dp l Tt
th trng c nhu cu cc cao vi nhiu mc ch nh: i khch hay mua lm qu biu
Tt.
Qua vic kho st th gi c ca mn n ny vng qu lm c gi kh chnh lch vi
cc sn phm tng t ang c bn ti a bn thnh ph H Ch Minh, nn vic
chuyn ch a sn phm ln Thnh ph s to khong li nhun.
Kh khn gp phi l cn phi to dng c mt thng hiu v c nhiu ngun tiu
th.
Phn tch k thut:
Lp xng l mn n gin d lm nhng to s c bit ca n nm gia v y
thng b mt ring ca mi ni, mi khu vc nhng nhn chung cc h khu vc kho

st iu dng gn chung mt cng thc ch bin nn cht lng sn phn tng t nhau
nhng u l nhng mt hng cht lng, c v ngon v thi gian bo qun c lu mc
d khng s dng cht bo qun.
Dng c thit b khng qu phc tp: ci nghin tht, dn, l sy, nu mun thng mi
ha ta ch cn u t thm mi ht chn khng v my p keo, nhn hiu s t cng ty
in. Nhn chung trang thit b khng qu phc tp r, u t mt ln dng c lu di.
Nhn cng th t do a s l my ch c cng vic nh, thn qu c th tn dng nhn
lc rnh gi r (3 ngi c th lm c 300kg trong vng 6 ting)
Phn tch v qun l ngun lc:
Hin ti cc h gia nh c trang thit b cn thit v sn lng n nh mi ngy nn
v ngun cung ta n nh
Lao ng khng i trnh cao, vng nng thn s lng lao ng nhiu nhng gi
thu nhn cng th r (dng nhin l tr lng ng vi cng sc lm vic khng c
chuyn bc lt sc lao ng)
V khu vc ny cng hot ng c nhiu nm v phn no to dng c thng
hiu trong vi nm qua bt u c nhiu n hng t thnh ph, nhng v a s l hot
ng ring l, nn d n s gip tp trung cc h lai vi nhau v cung xy dng trn mt
thng hiu chung.
Phn tch v mt ti chnh:
Do hnh thc l bao tiu sn phn ca gia nh v h ln cn nn mc ti chnh chng ta
s u t vo phc to thng hiu v to ngun tiu th
Phn tch kinh t s mang li li ch cho bn thn
Cc bc tin hnh c th:
Trc tin s chn tn thng hiu lin h cng ty in v cc nguyn liu nh ti
ng dy ct lp xng, cc gia v t hng s lng ln nhm gim chi ph.
u t my ht chn khng v my p keo o ng gi sn phm
Thu nhn cng ti khu vc
Vn chuyn sn phm ln Thnh ph, tn dng li th gi thp qu phn phi
sn phm cho cc qun n nhm to dng thng hiu.
T chc mt s bui gii thiu dng th sn phm cc im mua sm
To mt s mi quan h v dng mt vi qun n lm i l phn phi
Nu t kt qu ta s a sn phm vo siu th.