Presented bySachin

Anurag
Ayush
Vineet

BACKGROUND

Formed in midst of crisis in Swiss watch

industry.
Merger of SSIH and ASUAG
Development of Swatch as low cost ,high
quality plastic watch brand to compete with
Japanese and Honk Kong

OTHER VENTURES

TELECOM
Intial talks with Nokia .
Joint venture with Siemens
Challenges
Distribution channels
Regulatory hurdles
Multicolor concept
Price wars with philips

Falling of Joint venture in 1996.

Products developed

Twin phone
Cordless phone
Cellular phone
Pagers

CARS
Joint venture with MERCEDES BENZ (Smart Car)
Outside shape by Mercedes and Inside by Swatch
Challenges
Late
Overbudget

Selling of 19% stake in 1998

Profiled the Smart car at Swatch exhibition in malaysia
in early 1999
Lessons learned
Should be able to pilot the project
Cannot survive massive losses and budget overruns
Decision making power

COMPETITIVE
ENVIRONMENT