INDIAS ONLY HIGH

STREET FASHION TRENDS

MAGAZINE

Concept

A bi-monthly magazine
Fun, Interactive and informative
Pure fashion magazine
Satisfy inquisitive levels of the general
audience with all the upcoming trends and
know hows.
A magazine that will be very much based on
image but with substantial quality writing.
Brings together all the high street fashion.
Trend guide

Why Now

Increasing fashion conscious population

Want to match up with the fashion
trends that are trending globally
People now want to be able to buy things
off the magazine pages and not just take
inspiration from.

Basic Outline
Circulation:
1. Yearly Subscriptions
2. Paid online subscription
3. Available at book stores and stands for
the general mass
. Size- Handbag size 7 x 9 inches

Profile Consumer
Our target audience will be the girls who are highly inclined towards fashion
and want to cope up with all the emerging trends. Girls who not just want to
look fashionable but also want an inside scoop of the fashion fraternity.
Demographic
Age- 19yrs to 30yrs.
Gender- Women
Region- Metropolitan cities.
Ethnicity- Girls who care about self appearance and are ready to go
experimental with their styles and trends.
Socio economicIncome-Rs. 3 lakh to 12 lakh p/a approx.
PsychographicsOutgoing and extrovert who has a good social life. Enjoys dressing on a day
to day basis.

Contents

Features
Trends- Ramp
Interviews
Forecast

Market

Competitors
Luxury Content

RTW

Verve

Vogue
Bazaar
Cosmopolitan

Fashion

Elle
Trends
Femina

Affordable
Content

Lifestyle