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  • Newsstand Survey, Landscape

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    rakesh@market-xcel.com
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    The document discusses the results of a newsstand survey conducted by Ruchi Grover. It examines the sources of magazine distribution, sales breakdown by magazine, delivery times to different markets, how visibility influences purchases, newsstand owner satisfaction with return policies and reasons for dissatisfaction, and the breakdown of magazine readers. The survey provides insights into acquisition sources, sales, delivery, visibility, return policies, and readers for magazines sold at newsstands.

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    Landscape survey

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    The document discusses the results of a newsstand survey conducted by Ruchi Grover. It examines the sources of magazine distribution, sales breakdown by magazine, delivery times to different markets, how visibility influences purchases, newsstand owner satisfaction with return policies and reasons for dissatisfaction, and the breakdown of magazine readers. The survey provides insights into acquisition sources, sales, delivery, visibility, return policies, and readers for magazines sold at newsstands.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views6 pages

    Newsstand Survey, Landscape

    Uploaded by

    rakesh@market-xcel.com
    The document discusses the results of a newsstand survey conducted by Ruchi Grover. It examines the sources of magazine distribution, sales breakdown by magazine, delivery times to different markets, how visibility influences purchases, newsstand owner satisfaction with return policies and reasons for dissatisfaction, and the breakdown of magazine readers. The survey provides insights into acquisition sources, sales, delivery, visibility, return policies, and readers for magazines sold at newsstands.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    RUCHI GROVER

    Newsstand Survey
    Acquisition Sources

    CNA is the major source of Distribution

    PGP/FW/07-09
    DF79-M-0110

    Sales Breakup

    RUCHI GROVER

    The contribution of 4 news magazines to


    their business

    PGP/FW/07-09
    DF79-M-0110

    RUCHI GROVER

    When are the Magazines delivered?

    Market in West do not receive the delivery in time

    PGP/FW/07-09
    DF79-M-0110

    RUCHI GROVER

    Does Visibility influence the purchase?


    Delhi & NCR

    PGP/FW/07-09
    DF79-M-0110

    RUCHI GROVER

    Are the newsstand owners satisfied with the Return Policy?

    Why NO?
    Unsold copies not always returned
    Restriction on special issues
    Return Period needs to be extended

    PGP/FW/07-09
    DF79-M-0110

    RUCHI GROVER

    Readers Preference Survey


    Readers Break up

    PGP/FW/07-09
    DF79-M-0110

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