Objective 3.

01

WHAT IS THE MARKETING MIX?

You are preparing to open a small boutique in your hometown. There will
be a number of marketing-mix decisions that you will need to make. Read
the following list of considerations and identify the marketing-mix element
to which the consideration pertains.
1.

Should we use radio advertising?

Promotion

2.

Should we sell home furnishings in addition to clothing?

Product

3.

Should we use keystone markup?

Price

4.

Should we give employees a discount?

Price

5.

Should we have an ad in the local newspaper?

Promotion

6.

Should the store be located on Main Street or in a shopping center?

Place

7.

Should we sell mens clothing in addition to womens apparel?

Product

8.

Should we designate Wednesday as Senior Citizen Discount Day?

Price

9.

Should we purchase bags with the store name printed on them?

Product

10.

Should we purchase a delivery van for delivery of home furnishings?

Place

Fashion Merchandising
C-9

Objective 3.01

KEY
WHAT IS THE MARKETING MIX?
You are preparing to open a small boutique in your hometown. There will
be a number of marketing-mix decisions that you will need to make. Read
the following list of considerations and identify the marketing-mix element
to which the consideration pertains.
1.

Should we use radio advertising?

Promotion

2.

Should we sell home furnishings in addition to clothing?

Product

3.

Should we use keystone markup?

Price

4.

Should we give employees a discount?

Price

5.

Should we have an ad in the local newspaper?

Promotion

6.

Should the store be located on Main Street or in a shopping center?

Place

7.

Should we sell mens clothing in addition to womens apparel?

Product

8.

Should we designate Wednesday as Senior Citizen Discount Day?

Price

9.

Should we purchase bags with the store name printed on them?

Product

10.

Should we purchase a delivery van for delivery of home furnishings?

Place

Fashion Merchandising
C-10