Nassem Ninas Color Theory Booklet

Why Color is Important in Design

Blue means loyal , Green means masculine , White means

purity, Yellow means consintration , Purple means royalty ,
Beown is sad and wistful , Black means evil , and Red means
cars and popular with thieves.

Saturation

the state or process that occurs when no more of something

can be absorbed, combined with, or added.

Value

Value is defined as the relative lightness or darkness of a

color.

Split Complimentary

Double Splint Complimentary

Analogous Complimentary

Light Color Model

G

C
B

Y
R

Pigment Color Model

M

B
C

BL

R
Y