2015

2015

/ -:

: , 2014

2015

3.1

3.1.1
3.1.2

6
6
12

3.2


3.2.1
3.2.2

15
15
19

20

4.1

20

4.2

20

4.3

23

4.4

4.4.1
4.4.2
4.4.3
4.4.3.1
INTERNET
4.4.3.2

4.4.3.3

4.4.3.4

4.4.3.5
, WORK SHOP, ROAD SHOWS
4.4.4
4.4.5
4.4.6

2015

25
25
26
27
27
28
28
28
29
31
32
33

35

.
,
.

.

.
2015
,

,
,
.

.

2015

2

. ,
, . 781 ..
35.800 .
.
, , ,
. .
, , , ,
, ,
, .
,
.
.
.
,
, ,
.
,
.
, ,
,
, .
,
. 1953
, ,
,
.
/ .
,
. ,
, , .

2015

 8 , .
.
,
. (: )

2015

3
3.1
3.1.1
2013 2014
:

46%
/.

(34%), (30%)
(25%)
.

/,
,

2013 2014.

.
(24 35)

/
,

. /


.

(+55)

/
.
( 5.1 & 5.2)

: 1. (, ), 2.
, 3. , 4. 5.
(, ).
,
,
2015

 . ( 5.3 &
5.4)

,
websites.
.
.
: websites
/
. (+55),
,
. websites
. ( 5.5 & 5.6)

2015

 ,
, 2013
Internet.
.

. ( 5.7 & 5.8)

1. All Inclusive 2. All Inclusive 3.
40%
2013 . 36%
2013
All Inclusive 28% All Inclusive.


all inclusive.
(+55), (15-24),
2015


all inclusive . ( 5.9 &
5.10)

2015

 3.1 5
, 2000 & 2013
Market Share of the Top 5 Origin Markets in International Tourist Arrivals, 2000 & 2013

Arrivals by Country of Origin

Share

2013

2000

2013

2000

2.267.546

2.395.185

12.7%

19.4%

1.846.333

2.772.256

10.3%

22.4%

1.352.901

102.071

7.5%

0.8%

1.152.217

602.353

6.4%

4.9%

964.314

823.245

5.4%

6.7%

7.583.311

6.695.110

42.3%

54.2%

Germany

United Kingdom

Greece

France

Italy

5
Total of 5 Markets

: ,
Source: SETE, based on
data provided by the Hellenic Statistical Authority and the
Bank of Greece

2013.
.
2000. ,
2000.

( ) 10
2013
.

2015

10

 3.2 10 |
, 2013
= Top 10 Origin Markets by Market Share in International Tourist Arrivals, 2013

: , Source: SETE, based on data provided by the

Hellenic Statistical Authority and the Bank of Greece

2015

11

3.1.2
CRUISE LINES INTERNATIONAL ASSOCIATION
EUROPE 2014 Contribution of Cruise Tourism to the Economies of
Europe 2014 Edition .
.
3.3.
3.3 2003 2013
International Demand for Cruises 2003 to 2013

Region

2003

2008

2009
Million

N. Am.
Europe
Sub-total
RoW
Total
% NA

8.23
2.71
10.94
1.08
12.02
68.5

10.29
4.47
14.76
1.54
16.29
63.2

10.40
5.04
15.44
2.15
17.59
59.1

2010

2011

2012 2013

passengers
11.00
5.67
16.67
2.40
19.07
57.7

11.44
6.15
17.58
2.91
20.49
55.8

11.64
6.23
17.87
3.03
20.90
55.7

11.82
6.40
18.22
3.09
21.31
55.5

Including Russia and Central and Eastern European countries outside the EU-27. Rest of the world: Largely
estimated and adjusted from 2009 to take account of dynamic growth in the southern hemisphere Source: G. P.
Wild (International) Limited from CLIA, IRN and other sources

10
.
3.4:
Cruise Passengers by Country of Embarkation, 2013

Country

Passengers

Share of Total

Italy

2,137,000

35.2%

Spain

1,298,000

21.4%

UK

1,038,000

17.1%

565,000

9.3%

France

232,000

3.8%

Denmark

224,000

3.7%

Greece

212,000

3.5%

Germany

Netherlands

96,000

1.6%

Malta

51,000

0.8%

Cyprus

50,000

0.8%

Sweden

48,000

0.8%

Norway

40,000

0.7%

Portugal

27,000

0.4%

Other EU + 3

34,000

0.6%

6,052,000

99.7%

EU+3
Other Europe
Total

18,000

0.3%

6,070,000

100.0%

Source: G. P. Wild (International) Limited.

2015

12


2013. 3
4.601.000 14,% .
.

3.5:
European Cruise Passengers by Country of Destination, 2013
Country
Italy
Spain
Greece
Norway
France
Portugal
United Kingdom
Sweden
Estonia
Denmark
Benelux
Finland
Malta
Germany
Gibraltar
Cyprus
Ireland
Iceland
Poland
Other EU 1 + 3
EU + 3
Other Europe 2
Total

Passengers
6,970,000
5,236,000
4,601,000
3,023,000
2,410,000
1,138,000
866,000
529,000
509,000
483,000
472,000
429,000
378,000
367,000
278,000
214,000
209,000
204,000
95,000
244,000
28,655,000
2,530,000
31,185,000

Share of Total
22.4%
16.8%
14.8%
9.7%
7.7%
3.6%
2.8%
1.7%
1.6%
1.5%
1.5%
1.4%
1.2%
1.2%
0.9%
0.7%
0.7%
0.7%
0.3%
0.7%
91.9%
8.1%
100.0%

1 Latvia, Lithuania, Slovenia, Romania and Bulgaria.

2 Including following in thousands: Russia, 550; Montenegro, 318; Monaco, 214; Ukraine, 170 (estimates in italics). Also includes Croatia, which joined the EU in
mid-year, 1,364,000.

2015

13

 Travel Leader Group

.

Top Up and Coming International Destinations:

When asked for their expert findings, Travel Leaders Group agents nationally indicate
the following as the up and coming international destinations within Europe, the
Pacific, Africa, Asia/Southeast Asia and Central/South America.

Europe Up and Coming: Croatia (25.2%), Greek Islands (21.0%), Iceland

(17.8%), Czech Republic (10.3%), Portugal (8.8%). Last year the top up and
coming destinations in this category were: Croatia, Iceland, Turkey, Czech
Republic and Portugal, respectively.

2015

14

3.2

3.2.1

3.6: ,
2014/2013

, 2014/2013
2014

Corfu

Zakynthos

Kefalonia

Aktio

Total

January

207.512

207.518

February

179.015

179.020

March

657

142

242.242

243.050

April

27.118

4.119

2.291

2.046

625.849

661.423

May

121.307

64.838

24.661

19.739

1.390.683

1.621.228

June

191.334

113.116

39.591

36.097

1.917.073

2.297.211

July

254.590

140.507

51.704

40.967

2.364.327

2.852.095

August

245.575

144.692

51.041

41.515

2.351.003

2.833.826

September

176.167

94.956

36.189

29.645

1.783.658

2.120.615

ctober*

55.405

13.054

4.471

6.101

957.835

1.036.866

Total

1.072.164

575.424

209.948

176.119

12.019.197

14.052.852

Corfu

Zakynthos

Kefalonia

Aktio

Total

2013

January

11

166.769

166.780

February

140.101

140.107

March

1.989

156

312

212.758

215.215

April

25.614

3.538

4.413

841

450.577

484.983

May

109.194

55.057

24.612

17.955

1.218.100

1.424.918

June

169.202

94.412

38.484

32.497

1.704.398

2.038.993

July

221.082

118.680

45.306

34.765

2.060.441

2.480.274

August

213.219

122.422

45.219

33.182

2.076.482

2.490.524

September

152.124

82.618

34.687

29.089

1.644.180

1.942.698

ctober

49.013

11.227

4.932

6.160

768.444

839.776

Total

941.454

488.110

197.965

154.489

10.442.250

12.224.268

2015

15

2014/2013

Corfu

Zakynthos

Kefalonia

Aktio

Total

January

-45,5%

24,4%

February

-16,7%

27,8%

March

-67,0%

-9,0%

-100,0%

April

5,9%

16,4%

-48,1%

May

11,1%

17,8%

June

13,1%

July

13,9%

12,9%

143,3%

38,9%

36,4%

0,2%

9,9%

14,2%

13,8%

19,8%

2,9%

11,1%

12,5%

12,7%

15,2%

18,4%

14,1%

17,8%

14,7%

15,0%

August

15,2%

18,2%

12,9%

25,1%

13,2%

13,8%

September

15,8%

14,9%

4,3%

1,9%

8,5%

9,2%

ctober

13,0%

16,3%

-9,3%

-1,0%

24,6%

23,5%

Total

13,9%

17,9%

6,1%

14,0%

15,1%

15,0%

2013 2014

. 6,1%.
.
, , 2014 209.948
1.072.164 575.424 .
3.7
10401 43065 29303 .

2015

16

 3.7:
(: )
2010

5*****

4****

3***

2**

1*

IONIA

312

51.100

102.429

1.234

101.837

196.862

2.268

92.847

177.923

4.349

122.645

230.358

1.569

29.231

55.835

9.732

397.660

763.407

22

3.480

6.714

100

10.881

20.787

199

12.687

24.324

518

17.433

33.340

83

1.708

3.312

922

46.189

88.477

383

766

23

2.048

4.061

66

5.605

10.882

169

6.792

13.067

10

264

527

272

29.303

27

61

56

105

42

81

15.092
25
125

14

2.833

5.397

53

6.972

12.955

86

5.399

10.234

188

6.434

12.109

59

1.226

2.370

400

22.864

43.065

31

162

347

13

1.479

2.975

27

1.015

1.927

90

2.530

4.939

111

213

141

5.297

10.401

102

204

289

598

13

489

958

68

1.593

3.061

92

172

93

2.565

4.993

50

100

29

49

79

149

16

37

94

169

42

83

15

30

167

319

2015

247

17

33,12
%
0,28
%
48,67
%
11,76
%
5,64
%
0,17
%
0,36
%

 3.8: 2013

1452
125076
125102
461
1
63,20%

UNITED
KINGDOM
ITALY

324

19063

19372

168

9,63%

NETHERLANDS

232

12963

13035

5876

6,55%

POLAND

116

9507

9584

65

4,80%

SWEDEN

98

6687

6705

3,38%

AUSTRIA

154

6234

6307

495

3,15%

RUSSIA

82

5887

5890

2,97%

NORWAY

36

2797

2847

1,41%

CZECH
REPUBLIC

49

2650

2607

1,34%

HUNGARY

31

2642

2659

10

1,34%

SLOVENIA

62

1779

1784

11

0,90%

YUGOSLAVIA

22

1341

1338

12

0,68%

SLOVAKIA

12

734

659

13

0,37%

CROATIA

306

297

14

0,15%

FINLAND

227

226

15

0,11%

DENMARK

16

0,00%

2678

197893

1561

2395

59

188
198412

11269

3.8 2013 .
60%.
2010 2013

2014.
3.9: 2010 - 2013

2010
2011
2012
2013

4.144
3.792
4.016
4.168

1.989
2.155 175.924
26.989
1.767
2.025 171.611
22.753
1.620
2.396 187.992
19.496
1.342
2.826 214.264
16.231

2015

148.935
148.858
168.496
198.033

18

3.2.2

3.10
2012 2014
. 2012 98 120739 , 2013
(100)
(135.659). 2014 79
88.032 .
3.10 - 2012 -2013

2012

98
100
79

2013

2014

120.739
135.659
88.032

( 5.11 )

2015

19

4
4.1

.
:

4.2
2014-2015 2016

. 9
.
//
.
, :
1. / (Seaside)
2. (Culture)
3. (Diving)
4. (Health and Wellness)
5. (Luxury)
6. (Nautical)
7. (City Breaks- -)
8. (Business)
9. (Touring)
,
,
(. , ,
, , , ,
, ),
,
, , ,
.

,
2020
2015

20

 2015

21

 & ,,
. ,

CITY BREAK.

,



:

&

&

.
1.
2.
3.

1.

2.

1.

2.

3.

4.

4.
5.

6.

5.

6.

2015

22


,
(, extreme sports ).

. ,

4.3

:



.

.
.
( )
.

.

.

.


.

1. ,

2. , ,

.


.



( )



.

2015

23

3.

.



.





.




.(,
,
3.2.2)

4.

2015

24





(life style).

4.4
4.4.1

.

,

. (,
, , )

.
.

1: ,
, ,
,
.

2: ,

.
3: ,

.
4:
.
.

2015

25

 5:
.
.
6: ,
,
.
, , ,
, .

4.4.2

4
3

.
( )
(website,
social media, , , ).
.
( 1)
.
.
.
. .
.( 2)
( )
( )

2015

26

4.4.3

4.4.3.1 INTERNET
a. WEBSITE

INTERNET.
.

(website)
. website

.

:

,


.

(portal)
(2D) (3D)
, :

, (, ,
, .).



.
, ,
( )
(flickr, Wikipedia ..)

.
,

,
.

:
o (, )
.
o
(, ) .
o ,
,
.
2015

27

,
360 ,
.
,
.

.

( , .. , , ),
, ,

,

, ..
b. WEBSITE
(..Google
ad-words-campaigns, Google remarketing, Social media marketing, Search Engine
Optimization)

4.4.3.2


.
. 10%
( &
).

4.4.3.3
(, , ,
) (cd rom, memory sticks ) ,

.
4.4.3.4
.

.
:

2015

28

Maimarkt (http://www.maimarkt.de )
Mannheim
25 5 2015. Rhein Neckar Kreis
,
.

,

.

GREEK TOURIS EXPO,

4-6 2015



.
2014

.

4.4.3.5 , WORK SHOP, ROAD SHOWS

,
(, , )
.
, , ,
, , ,


.

2015

29

WEBSITE

&

, WORK
SHOP, ROAD SHOWS

2015

30

4.4.4

, ,

.

2015

31

4.4.5

WEBSITE
WEBSITE

,
SHOP, ROAD SHOWS

WORK

2015

32

4.4.6

00.6431.04

5.000,00

00.6431.01 &
( )

16.000,00

00.6431.02 --

5.000,00

00.6431.03 cd-rom ,
memory stick

5.000,00

00.6434.04 .
&

20.000,00

/ &

00.6441.00 ,

18.000,00

, WORK SHOPS,
ROAD SHOWS

00.6442.00 , ,

10.000,00

00.7425.01

2.500,00

2015

33

00.7425.02

2.500,00

84.000,00

10.7336.01

300.000,00

300.000,00

384.000,00

2015

.. -
2007 -2013
(.. 2007 -2013)


( )
(.
201202280016)

34

2015

35

 5.1: 2013

2015

36

 5.2: 2013

2015

37

 5.3: 2013

2015

38

 5.4: 2013

2015

39

 5.5: 2013

2015

40

 5.6: 2013

2015

41

 5.7: 2013

2015

42

 5.8: 2013

2015

43

 5.9: 2013

2015

44

 5.10: 2013

2015

45

 5.11 20122013

2013

2012

711

(
)
1.302.581

763

(
)
1.208.050

582

307

778.057

718

838.875

-60.818

-7,25

763.966

337

749.892

14.074

1,88

480

744.651

485

655.764

88.887

13,55

5
6

485

587.501

585

657.511

-70.010

-10,65

373

409.991

448

472.308

-62.317

-13,19

177

270.020

156

215.700

54.320

25,18

100

135.659

98

120.739

14.920

12,36

47

124.205

54

129.087

-4.882

-3,78

10

177

113.339

194

112.587

752

0,67

11

86

64.756

64

41.171

23.585

57,29

12

40

48.200

30

7.772

40.428

520,17

13

52

43.817

71

48.204

-4.387

-9,10

14

56

42.423

39

29.951

12.472

41,64

15

25

38.676

29

37.374

1.302

3,48

16

34

34.143

5.630

28.513

506,45

17

54

23.732

63

30.868

-7.136

-23,12

18

31

20.227

21

11.926

8.301

69,60

19

18

14.585

11

8.014

6.571

81,99

20

20

13.504

19

17.339

-3.835

-22,12

21

29

11.621

49

13.504

-1.883

-13,94

22

33

9.924

25

8.349

1.575

18,86

23

37

9.396

71

12.944

-3.548

-27,41

24

88

8.141

87

11.455

-3.314

-28,93

25

88

7.071

100

5.341

1.730

32,39

26

14

6.995

10

4.323

2.672

61,81

27

19

4.777

25

6.183

-1.406

-22,74

28

14

4.650

1.827

2.823

154,52

29

13

4.133

18

5.028

-895

-17,80

30

16

3.715

15

7.521

-3.806

-50,60

31

11

3.158

12

3.446

-288

-8,36

32

3.128

12

12.595

-9.467

-75,16

33

2.962

27

6.272

-3.310

-52,77

34

1.336

25

3.825

-2.489

-65,07

35

1.278

374

904

241,71

36

16

1.023

45

4.529

-3.506

-77,41

37

910

64

846

1321,88

38

908

667

241

36,13

39

20

862

21

895

-33

-3,69

2012-2013

2012-2013

94.531

7,83

2015

46

40

727

1.981

-1.254

-63,30

41

645

320

325

101,56

42

4.288

474
5.661.867

0
4.753

0
5.510.205

474
151.662

0,00
2,75

2015

47

 2015

48

 2015

2015

49

 ( )

, & .
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2015

50


150-200
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2015

51

28 1940. ,
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1. . .
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29 12 ., ,
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2015

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